An image should be used as an attention getter. It should draw people in to read words used in ad. Words sell - not pictures. Each word used in ad should lead person to desired outcome. In case of a classified ad, desired outcome should be to have them request more information.

Sales are seldom made from first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done first part of job.

Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many of web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to close sale, and this is where many people "miss boat".

Think about it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people want presentation in quickest possible fashion, while others are willing to spend time researc hing your offer. To be effective you should try to accommodate both groups.

An effective presentation will provide a synopsis of what you want to cover. It should also have a "link" where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be carefully crafted to bring person to your order page.

If you have a web site, and if you are trying to do business on Internet, this is a must. You can feature your diverse offerings there. Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service. When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in first place.

But here is real thing that everyone who has a web site must realize. You seldom make a sale on first visit someone makes, and there must be a reason for them to come back. There are a number of ways to get repeat visitors. Contests have always been a big draw, and this can take several forms. Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.