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Technique 2: I'll do a search for each of my keywords, plus word "affiliate", like this... +Italian wine +affiliate. Or I can try this... affiliate wine. What will come up are either merchants with affiliate programs or content sites that are affiliates. Again, for merchants, I'll see if I like their product and affiliate program. For content sights, I'll check their links.
Technique 3: Now I'm going to check directories. There are a lot of affiliate program directories out there. I'll check with a few of best, like AssociatePrograms.com, Refer-It.com, CashPile.com and Associate-It.com. The directories list programs by category, so I'll go right to catagories that fit my site theme and see if there is any program I like. They often have reviews as well, which I'll check.
Technique 4: One more thing I could do is to join affiliate networks. These networks provide merchants with affiliates and vice-versa. It's a good place to get exposure to a wide variety of merchants. I'm sure to find some I haven't run across already, so I'll check to see if any programs are featured that will work for me. I can join Commission Junction, BeFree, LinkShare, and/or ClickTrade.
That took a bit of work, but now I'm ready to narrow down my choices and weed out merchants with less than great products, or poor affiliate programs. I'm going to be pretty particular. The products I choose to represent will reflect on me. And quality of affiliate program will be reflected in my commission checks. I want my visitors to be happy and come back to my site. And I want fair compensation for delivering such valuable, presold customers to my merchants' sites.
In part 4 of this series, I'll explain how best to build a theme-based site. Questions? mailto:email@example.com
Julie Georg is a consultant to individuals and small businesses interested in establishing a web presence. Step-by-step directions for building a theme-based site can be found in the excellent, free Affiliate Masters course. Blank email mailto:firstname.lastname@example.org