A Theme-Based Website, Part 3- Choosing Affiliate ProgramsWritten by Julie Georg
In parts 1 & 2 , I determined that developing a theme-based site is a great way to generate income. It's going to be a WINing situation for search engines, my visitors, my merchants and ME. I've chosen a theme that I know (or can find out about) and love. I've found lots of keywords that are related to my theme and have lots of ideas for good content to offer my visitors. Now I need to find merchants who sell products, programs or services that are appropriate for my site and will fit with my content.
Once again, I'm going to look at my list of keywords. Since people are going to use these words to search and I've used them to write my "keyword focused" content for each page of my site... it only makes sense that products and services I want to represent should also be related to these keywords. That will help me to seamlessly recommend product within my content and really use my content to presell.
There are several ways to find merchants.
Technique 1: I'll do a search on my keywords at several of engines - Google, AltaVista, Overture, or any of others. Then I'll have a quick look at first ten or twenty listings. If I use SiteBuildIt!, Manager will automatically show me ten related sites for each keyword. (You can take quick tour of SBI! at... http://quicktour.sitesell.com/assist3.html ) Wherever you get listings, some will be merchants, while other are content sites. (Of course some are always irrelevant. Lots of room for my theme-based site!) I'm going to take a look at merchants' sites and see if they have something I'd like to offer my visitors and if they have an affiliate program. If so, great. They go on my "keep in mind" merchant list for that keyword. Next I can explore content sites. Maybe I'll find ideas for content, but I'm mainly here to see if THEY link to any merchants. If so, I can click through and see what I find. Can you see beauty of this? I'm going to have content ideas and possible merchants all organized by keyword. That's going to make things pretty easy when I go to build my "keyword focused" pages, no?
A Theme-Based Website, Part 5- Promoting The Site Written by Julie Georg
All right, we're going to wrap this up. I now have a terrific theme-based site, jam-paked with high value content and built to feed those search engine spiders. However, my site is going to just sit in web space if I don't do some work to promote it. Fortunately, I'm well prepared. My site is optimized for listing with search engines. I have hundreds of keywords to use for Pay-per- Click engines and my content is theme-focused and OVER- delivers so directories should have no problem listing my site. Let's take these one at a time.
Search Engines: The most important thing I need to do is submit my pages to major search engines. They will deliver, by far, most traffic to my site. I'll submit to AltaVista, Excite, Google, HotBot, Lycos and NorthernLight. Each has it's own policies, which I need to be sure to follow. Then I'll check my site's log files, to see which of their spiders have visited, and which pages they took back to engine. If I don't see an engine's spider within a certain amount of time after submitting, I'll resubmit, according to each engine's acceptable limits. Next, I'll watch for when each of my pages has been indexed (listed by engine). All this takes a lot of effort and time, so I might consider a service like Position Agent ... http://www.positionagent.com , although it's not cheap and not all engines are covered. Or I could try AgentWebRankingSuite... http://www.aadsoft.com/agentwebranking/ranks.htm , which is free and runs on my computer. Or, if I've built my site with SiteBuildIt!... http://buildit.sitesell.com/assist3.html , it will do all submitting, spider-spotting, index-checking and rank- tracking for me.
I'll use this information to tweak my pages. I may adjust lower ranking pages to be more like higher ranking ones. I'll probably experiment a bit with changing keywords in META tags or playing with keyword density, maybe increasing or decreasing content. It's tedious, but I know that engines will deliver most traffic to my site. I'll tweak until at least half my pages are in top ten on half engines. Any more tweaking after that is probably pointless because engines will occationally change their ranking formulas and things will move around, usually evening out in long run. I'm better off adding more high-value content pages to my site than continually tweaking.