Eg say a user enters "Search Engine Optimization" in search engines portals.

and that your

You will increase your chance of being found on search engines if you include rich keywords related to your website theme in that tag.

Also important is description meta tag which should present content of page in a clear and informative way. The searcher should get a clear idea of what page is about and whether it is relevant for his or her needs. It must be eye catching, attractive and relevant for users to click on your

Now if a user founds your website on internet say at postion five, your results will be displayed like this.

5. Search Engine Optimization Secrets Revealed Search engine optimization is fundamental to ensure better results in search engines.

Clicking on "Search Engine Optimization Secrets Revealed" will link to your website main page.

Placing some relevant keywords in first paragraphs of your website pages can also be beneficial for ranking.

To improve your link popularity, you may also consider points below:

(1) Get your own domain name. When your site is hosted by some of free web hosts, you will find it very difficult to get it listed in a major directory like Yahoo!. Although Yahoo! will never admit that it won't add a commercial site which is being hosted in one of free web hosts, in practice, it will be a miracle if you can get your site listed by Yahoo!!.

Listing your site with Yahoo! is difficult enough even when you have your own domain. Don't make your task more difficult than what it needs to be.

If you do not currently have a domain name, are you convinced that you need one right now? The small fee that you pay per year for your own domain name is peanuts compared to benefits that you get.

(2) Write articles and get them published.

Once you have written lots of articles and get them published on a number of websites, your link popularity is going to increase dramatically even if you haven't submitted your site to search engines.

Finally, it requires time and patience before getting listed in search engines. But in end, it will be well worth your time.

© 2003 by Jean Lam

------------------------------------------------------------------- Jean Lam publishes Zine Guru bi-monthly newsletter. To subscribe, for cutting edge internet marketing tips, tricks, techniques and secrets mailto:zinegurunews@getresponse.com and receive a FREE valuable ebook on Free Traffic Generation. Check out also his internet marketing resource site at http://www.zineguru.com

Think About your Business

Does above example sound like something that might be happening in your small business? Maybe you’ve got wrong people in wrong places, or maybe you are trying to do everything yourself and haven’t accepted fact you can’t be a copywriter/salesperson/accountant/operations manager effectively.

Remember, marketing will never solve an operations problem. It is critical that all small business owners remind themselves of this rule every time they consider a new marketing plan aimed at boosting sales or countering a downturn in business. Before you spend your money, ask yourself “What’s problem with my business” before you try to solve it through increased spending. If you can identify that problem lies with your operations, it can usually be repaired for far less than a new marketing blitz will cost you.

You can’t throw money at an operations problem and hope that it goes away. An operations problem is like a bad cut and marketing is salt in wound. Your business will be better served if you heal it first, then drive customers to your door.