 |
|
|
|
| |
A Simple Guide To Search EnginesWritten by Jean Lam
Search engines are most widely used means of finding information on Internet for it's so easy to find information on any imaginable topic. Search engine marketing is a highly effective method of driving hordes of targeted visitors to your web site if you achieve good rankings on them.Online marketing has gone from link exchanges, banner advertisements or banner exchanges to pay per click, and beyond. One of best ways to obtain traffic to a web site while avoiding massive costs of other such techniques is to optimize your web site for top search engine portals like Google for instance. For those involved in search engine optimization and search engine marketing, there is nothing more rewarding than obtaining prominent results from worlds leading search portals. In today's world, business takes place constantly and quickly as millions of users are connected to Internet at all times of day. Many of these users or "surfers" have access to leading search engines portals to start looking for information related to their own interests and research. With millions of users searching 24 hours a day, why then can it take months for your web site submissions to be received? A further look into process is required. It is important to note that major search engines all have a different approach to how they prefer submissions. Regardless of their preference, do not cause detriment to your optimization campaign by only relying on automated submission programs or hiring a firm to perform only submissions for you. Before you submit your site to search engines, ensure that you have optimized your meta tags. Meta tags are so-called hidden text that will not be rendered by browser. You can easily get access to them, however, by selecting View, Source in your browser. They are normally placed after tag.<p>The idea behind<IMG height=12 src="/the2.jpg" alt="repparttar 121118"> meta tag was actually to add relevant keywords that could be used by search engines when indexing a page. By including synonyms and various spellings,<IMG height=12 src="/the2.jpg" alt="repparttar 121119"> webmasters would make it easier for searchers to find relevant pages more easily when typing<IMG height=12 src="/the2.jpg" alt="repparttar 121120"> same keywords placed on<IMG height=12 src="/the2.jpg" alt="repparttar 121121"> site's meta tags.<p><meta name="keywords" content="search engine optimization marketing promoting"><p>Still,<IMG height=12 src="/the2.jpg" alt="repparttar 121122"> chances are that a keyword meta tag like this one will not help your search engine ranking. At best it will give it a marginal boost. So why bother? <p>As you can see there are no commas between<IMG height=12 src="/the2.jpg" alt="repparttar 121123"> keywords. It could have been like that.<p><meta name="keywords" content="search engine optimization, marketing, promoting"><p>The search engines don't mind and it opens up for new keyword combinations. Many search engine optimization experts argue that you should put your most important keyword phrase first. It won't hurt.<p>Do not repeat<IMG height=12 src="/the2.jpg" alt="repparttar 121124"> same keyword with<IMG height=12 src="/the2.jpg" alt="repparttar 121125"> same spelling more than three times. With that said, there is tag before<IMG height=12 src="/the2.jpg" alt="repparttar 121126"> keywords tag that is more important to discuss.<p>The <TITLE> tag which does not seem to be as important as<IMG height=12 src="/the2.jpg" alt="repparttar 121127"> meta tag "keywords" at first glance, should not be neglected in any case.<p>The keywords or relevant sentences that a surfer will enter in search engines, what you place in your title tag will play a major role in getting listed too. <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>The Golden Rule of Small Business Marketing</h2><font size="2">Written by Will Dylan</font><br><br><script type="text/javascript"><!--
google_ad_client = "pub-5766870852072819";
google_ad_width = 234;
google_ad_height = 60;
google_ad_format = "234x60_as";
google_ad_channel ="9238851329";
google_color_border = "CFB9A1";
google_color_bg = "CFB9A1";
google_color_link = "000000";
google_color_url = "431B02";
google_color_text = "431B02";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
<br> <font size="2">The Golden Rule of Small Business Marketing<p>Solving<IMG height=12 src="/the2.jpg" alt="repparttar "> Marketing vs Operations Riddle<p>As a current small business owner and corporate marketing manager, I have seen marketing from both sides of<IMG height=12 src="/the2.jpg" alt="repparttar 121104"> fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their products, while small business owners tend to be more crafty with their modest marketing budgets, looking for unique opportunities here and there that will enhance their sales efforts. There is one rule, however, that is applicable to both<IMG height=12 src="/the2.jpg" alt="repparttar 121105"> big guys and<IMG height=12 src="/the2.jpg" alt="repparttar 121106"> little guys. I call it<IMG height=12 src="/the2.jpg" alt="repparttar 121107"> Golden Rule of Marketing, and here it is:<p>Marketing will never solve an operations problem.<p>As much as marketers hate to admit it,<IMG height=12 src="/the2.jpg" alt="repparttar 121108"> bottom line on marketing is that it tends to cause more harm than good when a company’s operations are not running smoothly. So if sales are down and you’re considering ramping up on your marketing dollars to “solve”<IMG height=12 src="/the2.jpg" alt="repparttar 121109"> problem, you should first ensure that<IMG height=12 src="/the2.jpg" alt="repparttar 121110"> problem is not with your operations.<p>Evaluate your Operations<p>How do you sell your product or service? How good of a salesperson are you (honestly)? How about your service delivery…is it smooth and swift or slow and cumbersome for customers? All of these questions pertain to<IMG height=12 src="/the2.jpg" alt="repparttar 121111"> operations of your small business, and none of them can be rectified by running a razzle-dazzle marketing campaign. In fact, a successful marketing campaign that encourages people to purchase your product or service, only to find that<IMG height=12 src="/the2.jpg" alt="repparttar 121112"> product or service is faulty or<IMG height=12 src="/the2.jpg" alt="repparttar 121113"> service delivery is poor, will hurt your business in<IMG height=12 src="/the2.jpg" alt="repparttar 121114"> long run through negative word of mouth.<p>Consider an Example<p>Imagine that you run a hardware store. You need to have<IMG height=12 src="/the2.jpg" alt="repparttar 121115"> right store hours and<IMG height=12 src="/the2.jpg" alt="repparttar 121116"> right personnel in each department in order to ensure that your operation runs smoothly. If you have a great lumber salesperson working in your plumbing department (and he knows nothing about plumbing), that’s an operations mistake. You can pour over<IMG height=12 src="/the2.jpg" alt="repparttar 121117"> numbers each month and work hard to come up with new marketing schemes to boost your sagging plumbing sales, but nothing that you try will work as long as you continue to employ<IMG height=12 src="/the2.jpg" alt="repparttar 121118"> wrong salespeople in<IMG height=12 src="/the2.jpg" alt="repparttar 121119"> wrong departments. In fact, a great marketing program that draws people in to your store only to experience poor service when shopping for plumbing supplies might convince them not to return to your store, thus damaging your business. It’s a broad example, but you can see how easily it would apply to other businesses, including yours. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-A_Simple_Guide_To_Search_Engines-21105.htm">></a></td></tr></table><script type="text/javascript"><!--
google_ad_client = "pub-5766870852072819";
google_ad_width = 728;
google_ad_height = 90;
google_ad_format = "728x90_as";
google_ad_channel ="8831454965";
google_color_border = "CFB9A1";
google_color_bg = "CFB9A1";
google_color_link = "000000";
google_color_url = "431B02";
google_color_text = "431B02";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</td>
</tr>
</table>
<table width="770" border="0" cellspacing="0" cellpadding="0">
<tr>
<td> </td>
</tr>
<tr>
<td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td>
</tr>
</table></td>
</tr>
</table>
<script type="text/javascript">
var HASH_ESCAPED="%23";
function TrackIt(adUnit){
if (window.status)
{
var adDomain = escape(window.status.substring(6));
var pyPage = document.location.pathname;
var params = document.location.search;
var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1;
params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params;
pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1));
pyPage = pyPage + params;
var curTime = new Date().valueOf();
var bug = new Image();
bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime;
}
}
function TrackIt0() {TrackIt(0); }
function TrackIt1() {TrackIt(1); }
function TrackIt2() {TrackIt(2); }
var elements = document.getElementsByTagName("iframe");
for (var i = 0; i < elements.length; i++)
{
if(elements[i].src.indexOf('googlesyndication.com') > -1)
{
//elements[i].onfocus = TrackIt;
if (i==0) elements[i].onfocus = TrackIt0;
if (i==1) elements[i].onfocus = TrackIt1;
if (i==2) elements[i].onfocus = TrackIt2;
}
}
</script>
<!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" -->
<script type="text/javascript" language="JavaScript">var site="s19improve"</script>
<script type="text/javascript" language="JavaScript1.2" src="http://s19.sitemeter.com/js/counter.js?site=s19improve">
</script>
<noscript>
<a href="http://s19.sitemeter.com/stats.asp?site=s19improve" target="_top">
<img src="http://s19.sitemeter.com/meter.asp?site=s19improve" alt="Site Meter" border=0></a>
</noscript>
<!-- Copyright (c)2002 Site Meter -->
<!--WEBBOT bot="HTMLMarkup" Endspan -->
</body>
</html>
|
| |
