4.) Create different tracking links (which lead to your sales letter) for each single ezine you want to submit your ad to.You must be able to determine exactly which ads (headlines) are successful, and where responses come from or you will shoot in dark.

You can use free services for this : http://www.hypertracker.com/ and http://www.linkcounter.com/ are both excellent free services.

5.) Use one and same headline for all your free ezine ad sub- missions and send out your free ezine ads to at least 10 ezines ( you have to subscribe to them first...) .

There are a lot of ezines which give you free subscriber ads if you join their mailing list. Look for publications with at least 1000 subscribers; you want to be sure that enough people really read your ads.

6.) Compare number of clicks . Choose most successful ezines. Now send 5-10 different headlines to be published in next issue and one and same ad copy to these ezines. Determine your "winner" -headlines (2-3) .

If you want to refine success, you can take "winner"- headlines and use two other ad copies as well to see if results change .

7.) By now, you should know which headlines work and you can change to paid forms of ezine advertising. Order Top Sponsor Ads and Solos in ezines with high circulation (5000+ subscribers) and use your "winner" - headlines .

If you get a lot of clicks but no sales, try changing your body copy and your price as well. Maybe your price is just too low and people think that something with such a low price can not be of any help for them. Or it is too expensive and people can not afford it.

You can find out by :

TESTING, TESTING and, you will guess it : TESTING...!

Try To Avoid Highly Competitive Keywords

In a nutshell : If your web site has topic Internet mar- keting, which is highly competetive, try to avoid this key- word by choosing a more specific expression like e.g. copywriting or e-book creation . Then you are rather in a field where competitors pay less for a click.

Make a list of 20-50 keywords which are relevant to your site. Look how many times your keywords have been searched for at most important pay-per-click search engine Overture.com (former Goto.com) : http://inventory.overture.com/d/searchinventory/suggestion/ Then bid for most promising ones (those with highest numbers) at Overture.com and some other PPCs .

Don't Bid Too Much For A Keyword

Don't make mistake to bid too much for a keyword. If you want to reach a number one spot and highest bid is $0.30 , don't bid $0.50 or higher. Then you are just wasting money, you could have same top spot if you just paid $0.31 !