A Simple 7-Step Formula For Testing Your Headlines

Written by Detlev Reimer

Do you want to know a secret ? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending "big" money on effective forms of ezine ads.

Highly Recommended : Ezine Ads

Why do I only mention ezine ads, you might ask .... Well, placing ezine ads isrepparttar most effective form of advertising onrepparttar 100951 Internet because you can advertise exactly to your target groups.

But if you don't have a clue which of your headlines, your benefits and offers arerepparttar 100952 ones that will make you money, you might not even be able to getrepparttar 100953 money back that you have to spend on your ads.

7 Easy And Low-Cost Steps To More Effective Headlines

To be able to determinerepparttar 100954 most effective ads, you need a system. I will introduce to you one system how it can be done. Of course, there are literally hundreds of different systems that could dorepparttar 100955 job as well. But if you want to test without spending too much money, then my way of testing will be a valuable help for you.

The System Consists Of 7 Easy Steps :

1.) Write downrepparttar 100956 most important benefits of your product and concentrate onrepparttar 100957 advantages for your prospects, not your company . Just do a bit of brainstorming and see which ones immediately come into your mind.

2.) Turn them into a set of headlines (10-15) . If you sell an e-book about programming in JavaScript and one of your benefits is that even non-programmers can understand how to do it, then tell them e.g. :

"A Step-By-Step Guide Tells You Everything You Need To Know About JavaScript - If You Can Read, You Can Implement Java- Script On Your Web Site ! "

3.) Write 2-3 different versions of your ad copy. Focus on one or two other important benefits . Makerepparttar 100958 reader curious and excited about your offer. Your aim is to makerepparttar 100959 prospect click on your link !

Preparing Your First Pay-Per-Click Campaign

Written by Detlev Reimer

One ofrepparttar best possibilities to drive targeted traffic to your web site isrepparttar 100950 use of Pay-Per-Click search engines . They are not likerepparttar 100951 regular search engines where you have to deal with meta-tags, alt-tags, robots.txt etc. for your web pages.

With this kind of web site promotion,repparttar 100952 rankings are solely based onrepparttar 100953 amount of money you want to spend on your advertising campaign. The advertisers are bidding on certain keywords to achieve a particular position atrepparttar 100954 results page.

If someone searches for that keyword and clicks onrepparttar 100955 link,repparttar 100956 advertiser has to payrepparttar 100957 determined amount of money. I've seen actual bids which go as high as $6 to $7 e.g. forrepparttar 100958 keyword "web hosting" on Overture.com .

Could Your Competitors Click On Your Link ?

But to avoid that your competitors click on your link a thousand times to make you bankrupt, there is a mecha- nism (I think it's done with cookies) which blocks this process .

This also is of interest torepparttar 100959 PPCs' operators to serve their customers in this way because many customers would complain and could ask for their money back.

You should not bid forrepparttar 100960 most competitive keywords as this could easily cost you hundreds of dollars to rank at repparttar 100961 top. Try to find keywords which are relevant to your site as well but which are less competitive.

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