Highly Recommended : Ezine Ads

Why do I only mention ezine ads, you might ask .... Well, placing ezine ads is most effective form of advertising on Internet because you can advertise exactly to your target groups.

But if you don't have a clue which of your headlines, your benefits and offers are ones that will make you money, you might not even be able to get money back that you have to spend on your ads.

7 Easy And Low-Cost Steps To More Effective Headlines

To be able to determine most effective ads, you need a system. I will introduce to you one system how it can be done. Of course, there are literally hundreds of different systems that could do job as well. But if you want to test without spending too much money, then my way of testing will be a valuable help for you.

The System Consists Of 7 Easy Steps :

1.) Write down most important benefits of your product and concentrate on advantages for your prospects, not your company . Just do a bit of brainstorming and see which ones immediately come into your mind.

2.) Turn them into a set of headlines (10-15) . If you sell an e-book about programming in JavaScript and one of your benefits is that even non-programmers can understand how to do it, then tell them e.g. :

"A Step-By-Step Guide Tells You Everything You Need To Know About JavaScript - If You Can Read, You Can Implement Java- Script On Your Web Site ! "

With this kind of web site promotion, rankings are solely based on amount of money you want to spend on your advertising campaign. The advertisers are bidding on certain keywords to achieve a particular position at results page.

If someone searches for that keyword and clicks on link, advertiser has to pay determined amount of money. I've seen actual bids which go as high as $6 to $7 e.g. for keyword "web hosting" on Overture.com .

Could Your Competitors Click On Your Link ?

But to avoid that your competitors click on your link a thousand times to make you bankrupt, there is a mecha- nism (I think it's done with cookies) which blocks this process .

This also is of interest to PPCs' operators to serve their customers in this way because many customers would complain and could ask for their money back.