Any good salesman knows that building rapport and making yourself pleasantly memorable are key elements in developing customer loyalty. This simple, trivial act made these particular salesmen stand out prominently in my memory, and in a pleasant way. I’m almost ashamed to admit this, but I found that I almost wanted to send these people some of my business—perhaps because such deference is noticeably rare.

This simple tactic can be especially helpful when dealing with prospective customers of foreign descent. Remember that some cultures are more title-conscious than American society is. The failure to mention this title may prove offensive to some of these individuals—or at very least, it may suggest a lack of attentiveness. Better to err on side of caution, I would say.

This simple technique is exceedingly trivial to use, requiring no additional investment of time or effort. At very least, it can be one way to make yourself stand out from crowd of other vendors who are vying for someone’s attention. So why not try it? It costs nothing, it can’t possibly hurt, and it may just land you some new customers.

Fred Bennett brings a vast array of sterling silver pieces for men into market with his 2004 collection. With elegant silver dotted with diamonds, oxidized silver that produces bold stripes of black, sleek satin finish pieces or even a series of "scratched" finish designs, Fred Bennett line offers men an infinite variety of ways to wear silver. Even black agate, tiger's eye, enamel and resin are worked with silver to create masculine and bold patterns in jewelry.

Very popular is combination of highly polished sterling silver with matte-finished sterling, giving each piece texture and interest. Men are enjoying a way to bring individuality and style into their wardrobe without spending a fortune. Not only is sterling silver affordable, but it looks extremely fashionable with blacks, grays and darker colors so many "mainstream men" choose to wear.

Men purchased $5 billion worth of jewelry last year, or 12 per cent of all jewelry sold. Much of that jewelry was purchased as gifts for wives and girlfriends. That is quickly changing as men are now on lookout for their own personal jewelry and sterling silver is topping charts as metal of choice.

www.jewelrycrossings.com