A Quick and Simple Tip for Gaining CustomersWritten by V. Berba Velasco Jr., Ph.D.
In course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I’d like to talk about two of more memorable vendors, and simple technique that they used (perhaps unknowingly) which made them stand out in my memory.As my byline shows, I have letters “Ph.D.” after my name; however, I seldom use that title, except in my various writings and official correspondence. For professional reasons, I do have these initials on my business cards and my e-mail signature; however, I never expect people to call me “Doctor,” and if they do, I almost invariably insist that they call me by my first name instead. For most of my daily affairs, this title simply isn’t very important. Most salespeople don’t mention this title either, which suits me just fine; after all, I’ve always been a fairly informal fellow. On two occasions though, a vendor actually took notice of my degree, and chose to address me using “Doctor” honorific. Even though I normally eschew that title, this was still a pleasant surprise. It was nice to see a prospective vendor take notice of such details, however unnecessary they may be.
| | Men's silver jewelry online todayWritten by Susi at Jewelry Crossings
The men's silver jewelry market has taken off in past few years with men in mainstream comfortably buying sterling adornments historically worn by Hollywood stars and athletes. From sterling silver pendants to chunky link necklaces and bracelets, silver jewelry for men has come of age since days when cufflinks were only jewelry adornment offered in men's accessory department. With successful introduction of international brands such as UK's Hot Diamonds into United States market, American men have given themselves permission to have fun with attractive necklaces, bangles and heavy link chains for wrist, as well as an endless variety of sterling silver rings, key holders and cufflinks. Hot Diamonds was one of first jewelers for men and women to enhance sterling silver with small round diamonds. Another distinctive feature of Hot Diamonds Collection is very clean, contemporary design of jewelry. For instance, classic heavy link bracelet is brought up-to-date with a toggle clasp sporting diamonds on each end of bar fastener. Patterns are repeated in cufflink, pendant, key ring and ring, offering attractive sets to give as gifts, as well as to wear. Men also do not have to fuss about keeping their Hot Diamonds jewelry clean since every piece is given a bath of rhodium, making them tarnish-free. World renowned Canadian jeweler, John Hardy, who lives and creates his line in Bali, will be introducing his first collection of men's jewelry this fall called "Black Ice," combining sterling silver with black sapphires.
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