I've recieved a Robert Allen tape and CD, as well as a Dan Kennedy tape on Magnetic Marketing.

That was it. I immediately had a considerably stronger attachment to websites that sent me a tangible product with real, human hands, than those websites that offer a free eBook download or similar.

The website that sent Dan Kennedy tape also sent a letter along with it. The site owner made sure I knew that if I ever wanted discounted Dan Kennedy products, I should visit www.xyz.com.

Any ideas on first place I'll turn to when I want a discounted Dan Kennedy product?

You got it.

Here's twist.

Instant gratification prevails on Internet. People want food -- fast, so they get fast food. They want a movie -- now, so they order one on Pay-Per-View from their living room couch. Your customers want what your sales letter promised -- instantly.

Is that a problem that conflicts with concept of tangibility? Quite opposite. Your job is to come up with a way to split your product in half. One half can be an eBook, for example, which satisfies desire for instant gratification. Your customer has material to keep him or her busy until your second half arrives in mail.

This could be in form of an audio tape, a CD, a manual, a video, or any other tangible item your creative mind might possibly dig up. Is everyone going to start using this strategy? Half tangible, half digital?

It's doubtful.

But if YOU want to be heads and tails over your competitors -- while gaining priceless customer loyalty, and a significant decrease in refund rates your digital-focused competition is stressing over -- why not forget about jumping on bandwagon with rest of 'em, and take wheel instead?

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In essence, if (like me) you supply marketing tools and information, a GMBS membership also makes you a member of a pretty exclusive affiliate program.

6. New Products

Mark Joyner has stated that all of his new product efforts will be released exclusively through Guerrilla Marketing Bombshells.

For Affiliate Marketer who joins GMBS, this translates to:

A rather exclusive affiliate agreement for each of those products, as well!

The first of those (just released) is Web Hit Machine (more info at https://www.gmktgb.com/order/ref.php?u=viralads).

Unless you are reading this in my own newsletter, you have already been "touched" by Web Hit Machine.

You see, I planned to review GMBS a little over a month ago, but just as I was ready to publish - imminent release of Web Hit Machine was announced. Web Hit Machine is first discrete product offered by GMBS (above and beyond program itself), so I decided to wait until I had opportunity to evaluate it. When I saw Web Hit Machine, I was very impressed (and even more so once I started using it), so I decided to use this article as my own pilot test of this new product.

Mark Joyner has also stated that a new, better version of his popular ROIbot product will also be available for promotion through GMBS.

As Mark is one of most prolific internet marketers, and he has put himself 100% behind Guerrilla Marketing Bombshells, I expect much more to come in future.

7. Promotional Assistance

I have not dwelled on fact that GMBS uses a multi- level marketing model for affiliate compensation (and I won't), as that would just lead us into a discussion of compensation scheme - and you can see that for yourselves at http://www.gmktgb.com/page/viralads.

It is important to understand, though, that it works through a very narrow forced matrix - creating a very real possibility of spillover. In fact, people who signed up directly under GMBS after pre-launch, have been assigned to top producers as an incentive.

Besides sales page, you won't see a lot of more common sales aids for GMBS. For instance there are no banners.

What you will find, instead, is a 5 step quick start process that includes a subscription form for Guerrilla Marketing Daily (GMD). GMD is a daily "quick bite" containing a specific marketing tip that is sent on your behalf to any subscribers that opt-in through you. GMBS will then continuously market to that subscriber on your behalf.

Other forms of promotion are, of course, encouraged - but they will take creativity and ingenuity on your part. You won't build a down line for this by slapping banner ads up on a lot of free sites.

Remember 2nd of forums on GMBS? It is dedicated to helping you formulate and execute creative marketing campaigns for GMBS, itself.

In conclusion, 

Guerrilla Marketing Bombshells is, perhaps, most beneficial resource available to marketers in any line of business. 

The quality of this resource has previously been out of reach of small to medium businesses, but internet technology and design of Guerrilla Marketing Bombshells program make access to premium marketing advise affordable to those businesses today. 

This quality of product, and huge market size have been rare in most offers promoted using multi- level marketing model, and these will be factors that make Guerrilla Marketing Bombshells a long-term success.

Sid Hale is Founder of ad-CLiX.com (a free web traffic exchange program) and author of "Insider's Guide to Affiliate Showcase". He has consulted in Information Technology to medium and large business for decades, and has been active on internet since 1995. Sid also publishes his own internet marketing eZine, available at:

http://ad-CLiX.com/newsletter

This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as entire article is left intact including this notice. Copyright © 2002 Sid Hale

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