How can we predict what direction marketing will take in 2003? It's beyond my humble disposition to make a sure claim about future of Internet marketing. However, with a mixture of my personal recent discoveries and those that I've found elsewhere, I believe I have a fairly predictable idea.

It's not what you expect.

Are you ready?

I believe that future of marketing is in tangible items.

What?! How dare I make such a claim? Everything is supposed to be automated! The man in eBook told me I can spend three weeks in Bahamas, never lift a finger entire time, and come home to millions in my bank account!

I know, it's a grueling concept. But hear me out. Just when you may think you know what I'm getting at, I'll be sure to throw another twist at you.

There are two reasons why tangible items will be next big boom. First, they decrease refund rate. With an automated system, it can't be easier for a customer to order your product, download it, then drop you an e-mail saying,

"Please give me a refund for XYZ. Thanks."

Goodness knows I've done it if product didn't deliver as promised.

After pouring your sweat and blood into wonderful eBook you created, how rewarding will you find it to keep up with ever-increasing return rate?

On other hand, if you ship a tangible product, what percentage of customers want to go stand in line at their local post office, and on top of that, pay for shipping costs to return item?

by Sid Hale

You probably heard all of buzz about Guerrilla Marketing Bombshells (GMBS) during pre-launch. 

Billed as "the world's first Guerrilla network marketing company, it is a joint effort of Mark Joyner and Jay Conrad Levinson.

GMBS has been out of pre-launch long enough that I thought perhaps it was time for someone besides Mark to go on record with their impressions of program.

1. Guerrilla Marketing for New Millennium

This section is really latest addition to Jay Conrad Levinson's famous Guerrilla Marketing Series.

It is presented as a Primer, so tendency is to read this section once, and go on to other benefits of GMBS. In reality, this is a reference work that should be referred to over and over (presuming you won't be able to memorize it all), in course of defining, launching, and maintaining your Guerrilla Marketing Campaign.

2. Jam-Packed Monthly Newsletter

Not two articles and four ads!! We're talking content!

The typical monthly issue of BombShells contains around 30 short articles and/or interviews (including 4 or 5 videos), covering a broad range of marketing topics. Let's face it. You can't put that many articles in one issue, just covering Search Engine Optimization (as an example).

There's bound to be something here for anyone needing marketing advice, and these are archived so you can refer back to them over and over.

3. Coaching Forums

This is often mistaken as being whole program. Well, 2 coaching forums are important (and unique) - and very nature of a forum makes for a lot of dynamic content and a tremendous educational resource.

The first forum consists of coaching for any business (online or off), and second is targeted at marketing program itself. These are moderated by Jay Conrad Levinson and his staff of Guerrilla Marketing coaches, but allow any member to post their own solutions for another member's questions.

The combination of expert coaches and member inputs all comes together in form of general Guerrilla Marketing solutions that apply to almost any business, as well as very unique solutions to fit a particular line of business, geography, etc.

The sense of community that is fostered by membership participation helps create offline relationships where one member may have a unique talent or experience that can be shared with another, and successful Joint Ventures have already been formed between members that otherwise may never have found each other.

4. Weekly Live Chat

I normally find chat sessions to be very difficult to follow. Everyone seems to "talk" at once!

With moderated form of chat used in GMBS, Jay Levinson and Mark Joyner can focus on responding to one questioner at a time, so whole "conversation" holds together better and is much easier to follow.

Of course, that's just logistics. The real value here is immediate feedback from best in business. Oh, and like monthly Bombshells, transcripts of Weekly Live Chat sessions are also archived on member site.

5. Exclusive Marketing Rights!

Here's where it gets interesting!

The above features are most important, because they are product, and bring great value to any business of any size. No business survives without marketing, so market for these resources is limited only by number of businesses, globally.

If your business happens to be marketing, and marketing tools and information - membership in Guerrilla Marketing Bombshells offers some unique opportunities. Besides benefiting from use of these resources like any other business, you are automatically a member of GMBS affiliate program.