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** Always Tell The Truth
Actually, this basic lesson from your Mom ranks
best way to avoid all kinds of trouble! "The truth shall set you free" ranks just as appropriate in
online world as in
offline world.
In fact, in
light of recent events,
truth might actually keep you out of jail!
** Avoid Outrageous Claims
Don't make outrageous claims you can't substantiate.
A big difference exists between good copywriting (salesmanship in print) and making claims that no sane person, or at least
average person, could ever achieve.
It's one thing to tell people you can show them "how to get thousands of hits to their website." It's quite another to say you will "show them how to get 10,000 hits to their website by tomorrow and make $15,000 this weekend."
** Turn
Tables
Look at what your business promises and actually delivers from
standpoint of a consumer.
Would you feel happy or sad once you did business with yourself?
Would you feel like you got your money's worth, or would you feel like you'd been held up at gunpoint in
middle of
night in
mini-mart parking lot?
Your gut answer to that question will go a long way toward keeping you out of trouble with
government.
Sort of funny how
"Golden Rule" of "do unto others as you would have them do unto you" keeps cropping up in life as a way to consistently avoid trouble and heartache.

Jim Edwards and Bruce Safran are co-creators of "The Online Marketer's & Website Owner's Legal Information Clinic" -- the authoritative guide to protecting yourself and your website against needless harassment, lawsuits, and other legal problems.