He felt cheated and was ready to give up. After thinking about that letter for a few days, light bulb went off in his head.

If someone was making money sending out this one page letter, imagine how much he could make offering real products.

That shift in his thinking was beginning of his life long career in mail order.

I'm sure I'm not only person he shared that story with. It makes me wonder how many people have been helped, because one person had vision to see not what was, but what could be.

By sharing his story, David helped me. I hope by passing it along, David can help you.

Wishing You Success, John Colanzi Street Smart Marketing http://www.internet-profits4u.com

The best way to keep changing and stay up with changing needs of your customer is to test on a continuous basis.

Keep testing ad copy.

Keep testing your website design.

Keep testing your products.

Keep testing your guarantees.

I think you get picture. The business world will never stop changing and to be successful, you have to change with it.

3. Ask for Criticism

I could have said, ask for feedback. The problem with that is many will just write and tell you what is good.

Even though that is helpful, feedback that helps most is constructive criticism.

Find out what it is your potential customers dislike about your product or your newsletter. Find out what you can change to make them more likely to buy or subscribe, etc.

In fact when you do surveys, ask what they like best and what they think is worst about you, your product or service.

You will be amazed at what you find out.

These are three very simple things. But you will be amazed at end result you can achieve by making them as important as they should be. Too many businesses will ignore them and their business will start to be ignored as well.