The key to marketing success is to find your point of difference. You then need to be perceived as being first to offer that point of difference. Another option is to create a new product or service category that you can be first in.

The sig should always include: (1)Your name; (2)Your URL; (3)A tagline – “service with a smile” or “the best in baby products”; (4)Something special just for your target market, preferably something free. For instance, I direct reader toward one of my free teleclasses or e-courses that would suit him or her particularly.

The logistics? Most email systems allow you to set up a standard sig that you can tweak a little as occasion dictates. For instance, I use a quotation in my sig and if I'm doing parenting coaching with a client, I make quotation related to parenting. But even if you're on aol for instance, and have to enter full sig yourself each time, it's worth effort.

You can also add a graphic or an animated gif to your sig. It catches eye and you can choose one that communicates. I have one of a fish in a fish bowl and use quote "The last thing fish knows about is water."

Last, but not least, go to www.pagoo.com and add a free recording of your voice and message. It does a lot to establish relationship. Think of sig as a mini-billboard. Let it speak for you.