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Seminars, Courses and one-on-one training services usually go for FAR HIGHER prices, up to (and over) a thousand bucks. This is out of
league of most marketers.
There are two ways to look at
problem. A Seller can either earn his daily bread by selling many copies at a low price, or selling a few copies at a high price.
10 x $40 = $400 and $4 x $100 = $400
I've kept
numbers simple, math is not my strong point!
You can see a lot from that comparison. You will probably put in
same effort to make those four sales as you would ten, right? It's what marketers have told you for a long time.
You'll find many high-ticket items are sold through affiliate programs. This is so
merchant and
affiliate can have a good cut - and
increased exposure from
affiliate army usually outweights lost sales due to
higher price.
Now here's
"crazy" system I'm trying:
Over at http://www.productpacks.com I've introduced "Pick Your Own Price"
Basically, a buyer can pay as much as they want for
item, and be allowed to take it guilt-free. It's like a donation, but it's paid in advance.
Using PayPals "donate" feature it's easy to implement in this in any site.
Why not give it a go on some of your lower-priced items? You may be surprised at
result!
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Stuart Reid is webmaster of http://www.productpacks.com and currently sells many Product Collections of ebooks, tools, reports and guides, many on a "Pick Your Own Price" basis.