4.Submit your ezine to new ezine announcement lists

There are certain lists that are formed precisely for ezine editors to announce their ezines to other ezine publishers. Locate these lists in Yahoo Groups, join them and read their posting guidelines. Then post your ezine details to all of them.

5.Do an ad trade

Team up with other publishers to build your list. Look out for ezines with same size of subscribers as yours. Then contact publishers of these ezines to propose an ad trade arrangement. You can trade classifieds, sponsor ads or even solo ads. It all depends on bargain you strike with a fellow publisher.

6.Build your list with joint venture

One of affiliate programs I joined encourages affiliates to include a sign-up form for program owner’s opt-in list at our thank you pages for subscription. This got me thinking about possibility of trading ads on my subscribers thank you page with other ezine publishers. People sign up for my ezine and are invited to sign up for my JV partner’s ezine on thank you page. The strategy is followed in return on my partner’s thank you page for my ezine. It’s a win-win situation for both parties.

7.Submit articles to other ezines

Having your articles published by other ezines is a good way to build your newsletter. Assuming that your article is educational, readers will benefit from information provided and are happy to click on link in your resource box to your website. These visitors to your site are targeted and are more likely to sign up for your newsletter.

8.Make full use of your email signature

As an active internet marketer, you send out lots of emails daily. Make full use of these mailings to pull a plug for your ezine. Include information about your ezine in your email signature file in all emails you send out. This will bring in a small but steady influx of subscribers to your newsletter.

The above methods are steps that you can implement on your website with ease. Do those things now and start growing your list daily.

11. If your Guru, Coach or Mentor provides material for you, be sure you understand where and how it can be used in your business. Get it in writing. Don't depend upon verbal representations as to its use. You want to be sure that any material, particularly contracts, can be used in all facets of your business. If material can't be used in all facets, what are restrictions? Can you live with them? How this material can be used, may well influence what you are willing to pay. If you can, try to arrange to examine material included before you make a final decision. You want to avoid material that is more fluff than substance.

Understand, most Gurus, Coaches or Mentors will not mail this material to you first.

Unfortunately, there are too many individuals who would take and copy this material with no expectation of ever working with someone. If you don't live in geographic proximity to person you are considering, they should at least be able to provide you with a very detailed Table of Contents and Sub-Headings for their material. If they are not willing to do that, Pass.

12. Does your Guru, Coach or Mentor give you realistic suggestions to help you, or are they unfeasible given your situation. In other words, are suggestions given within your financial means to carry out. Will they have an impact on your bottom line within a reasonable time frame? Do you have technical expertise to carry out suggestions? Or, do you get feeling that everyone your Guru, Coach or Mentor works with receives same suggestions.

Remember, he/she is there to help support, guide and nurture you. Any suggestions given should have those principles in mind.

13. If suggestions are made, be sure to get specifics. Don't accept generalities. If a suggestion is made to write a book, do a tape set, give a seminar, etc., be sure your Guru, Coach or Mentor gives you details as to how to do it, if you've never done something like this.

He/she should be able to give you a step-by-step plan of action to implement these suggestions.

If they can't or won't, this is red flag. After all, you are paying for their expertise, be sure you receive it.

14. Be careful about references. No one in business is going to give you name and telephone number of someone who is dissatisfied with their service as a reference. So understand that any references you receive are going to be positive ones.

In fact, I’d go so far as to say that not only will any references be positive, they’ll be glowing. Why, every business has some customers who believe business can do no wrong.

Therefore when you ask for references, any names you’re given will come from this pool.

Rather than references, look to see if guru, coach or mentor offers type of programs where you pay an amount up front (which is reasonable to cover initial time with you and materials you receive) and balance as you succeed. In other words, guru, coach, or mentor covers some expenses up front, but gets paid balance of his/her fee as you do transactions.

Or, does guru, coach or mentor have a program where you pay an initial fee and balance at end of time period, if and only if, you are satisfied with help you received.

In both of these types of programs, guru, coach or mentor is demonstrating his/her confidence in their ability to help you. In other words, they are putting their money where their mouths are.

In this type of program, guru, coach, or mentor has a real vested interest in your success, not just lip service to your success. If you don’t succeed, he/she doesn’t get paid.

I would be much more confident in this type of program and guru, coach or mentor then in one who only offers suspect references.

15. Most Gurus, Coaches and Mentors will look to sign you up for one to two years, or longer.

One thing most will not tell you, is that they expect that your calls will diminish over first few months. Therefore, you may be paying for service that you will not need in long run. Avoid long term contracts if at all possible. It may be better to pay as you go if you can. The extra money you save may be better spent on your business.

We hope these guidelines will help you in choosing someone to work with if you decide that is best way for you to accomplish your goals. The bottom line, be very careful before committing yourself to a long term relationship. A good one can greatly accelerate your learning; a bad experience can set you back years, and possibly even kill your dreams.

We wish you best.

Copyright 2004, DeFiore Enterprises