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Some people, who may have a slight interest, think that because it is a toll free number they don't have anything to lose, so they make
call. It doesn't cost them anything, so why not. These are your "tire kickers", are usually not serious prospects, and are wasting your resources.
How do you avoid these types of problems? Simple, don't have an 800 number. If a person has to spend their "nickel" for
call, they have already pre-qualified themselves as a serious prospect. You know that time spent with them will be productive. Now
small entrepreneur must have a separate phone line for this. If you are involved in several businesses, you should have a line for each one. That way, when
phone rings, depending on
number called, you can answer
phone in a businesslike manner.
We used 800 numbers with our businesses. As an experiment, we took
800 number off our website, and put in a non-toll free number. Two things happened and they were both good. First,
number of calls received decreased by almost 80 percent. This of course concerned us at first. Secondly however, we saw our sales dramatically increase. Why? Because
prospects were pre-qualifying themselves, and we were not wasting our time, or losing calls due to lines being busy.
Do 800 numbers have a place in your business plan? Sure! If you are product oriented, a toll free order line is essential. People may hesitate to pay a toll for a product they wish to order. If you are service oriented, it is a must for technical support. With long waiting times for help, it would be a real turn off if one wasn't available.
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