Much has been written about
value of 800 numbers. Basically, an 800 number is like calling someone collect, since they pay for
call instead of you. Does an 800 number increase
chances of making a sale? Let's explore this a bit.Suppose you read an advertisement, or visit a web site that lists an 800 number where you can get more information. Many times you get a "canned" spiel which, if you bother to listen to
whole thing, asks for your number so they can return your call. At that point, many people simply hang up as they don't want to give out their private number. The last thing they want is to be put on another telemarketing list. This tactic is used extensively in network marketing. Does it work? The jury is still out on this one.
Some make you fight your way through a maze of options - press 1 for this, 2 for that, and so on. Some don't even give
option of talking with a live person. If you don't select one it simply starts
option selection process again. - The jury is in on this one. The owner of this 800 number will pay for a lot of calls, that simply frustrate
caller and will never result in a sale. What a waste!
If you're lucky, you get a real person who answers
phone, and who can help. Now let's switch
focus here a bit, and make believe you are
person who answers. Is
caller a serious prospect, a bored teenager with nothing better to do, or what they refer to in
automotive trade as a "tire kicker?
Trying to determine if they are a serious prospect is a challenge. If they are, you might make
sale. If they aren't however, how do you gracefully end
conversation? Many small businesses are a "one horse" shop, without
staff, and equipment necessary to handle multiple calls. Every minute you are on
phone, with someone who is not a serious prospect, is not only wasting your time, but may cost you another customer, who can't get through because
line is busy.