Based on profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write copy for your site, always stress benefits. Develop a theme for your site that focuses on this benefit and don’t stray from it. for more indepth information on this topic, read my article:

“How to Get Listed in Search Engines – Developing a Theme-Based Site” (www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize benefits in headline, to pull reader into contents of your page. It should ask question:

What’s in it for me? Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to person. Write from viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver contents in a clear, crisp way - be careful not to stray from central purpose of what you promised in headline. Make sure your customer wants to click through to next page or your order page. Don't be afraid of clearly stating price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase amount of sales from your web site.

Design Design must be simple with web safe colors. Design is something that will not punish eyes of readers, something that will not look shameful but a memorable and professional epitome of both art and function. It is advisable to use toolbars on homepages however, it must not be more than ten. Another thing that you should consider is its size. Ordinary home page has a standard 17” size without any scrolling involved.

Navigation Easy navigation means quick routing. That way visitor can transfer from one page to another without any difficulty. Giving burdens to visitor may mean annoyance and will most likely result to poor cooperation and realization of your goal.

Technology It is noteworthy that a website should use accurate technology in order to meet its objectives and dynamics. It must be recent and up to date so that your target readers may not find it passé and rotten. You can utilize all possible resources so long as it will redound to benefit and efficacy of your website.

Marketing Lastly, domain name must be easy to recall. It can bear company/business name or something that will easily be connected to your products or services. It must have a one-to-one marketing practice – an abode that will make clients comfortable and at ease. It must also be something that will make visitors come back for more!