5. Get opt-in e-mail addresses. This is like gold for you. The only real purpose for a consumer website is to capture leads and to sell products. By leads I mean e-mail addresses. You want to build up a customer list and then you want to work it repeatedly. Send out a monthly e-zine that offers FREE valuable information and mentions similar products they may be interested in. They may see something that a friend of theirs will want to buy from you.

The key here is that these people ask to be on your list, you give them FREE information that has value, and they can unsubscribe at any time.

6. Build a relationship. It is much easier to sell someone who has had a good experience with you than someone who has never heard of you. Most companies ignore this fact and spend thousands of dollars each month trying to bring in new customers while they ignore people who already bought from them. Pretty stupid, but that's how most businesses operate.

7. Never stop learning. The best and richest marketers in business spend most amount of money buying books, tapes and courses that keep them on cutting edge. Why? Because no one knows it all and new and better ways to market are discovered every day.

There is a lot of valuable FREE information available online that is easy to find and can make you a lot of money. One good idea can be worth hundreds or thousands of dollars in future sales for you. So invest in yourself and your future.

These 7 simple steps can mean difference between struggling to stay in business and struggling to keep up with all orders coming in. Which struggle would you prefer?

Talk about branding! ...and they get other people to send them stories for free so they don't even write books. Beyond this, they make money from other books and tapes, public speaking, joint ventures,and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their "Chicken Soup" fame to sell unrelated products that are also directed at helping people live lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with movies he's been in.

So don't limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of brand your building and make most of it. Hey, we can't all be Britney, but we're missing boat if we don't learn from watching her cash in.