1. Remember that marketing is more important than what your product is. If you have greatest product ever and no one knows about it you won't make any money.

Direct response marketing online is very similar to direct response marketing offline. 90% of your time should be invested in marketing because nothing else will make you money. Don't waste time figuring out how to do it right. Study people who have already spent time and money on learning what does and doesn't work. Then you can spend more of your time on collecting cash.

2. You must have a back end product to make good money. The way to make most money is to first offer FREE information that is valuable. This will begin your relationship with a customer. Then have a product that is under $50 for a front end. Make sure front end product is somehow connected to back end product. For example, if you sell a $10 book on shaving points off your golf score, you want to have a back end product like a $300 course on best proven techniques for most effective golf swing ever.

3. Your product needs to be valuable to your customers. They need to believe that what they receive is worth a lot more than what they paid for it. That will make them a life-long customer. Sell them something worthless and they will be unhappy and they will be gone forever. Sell products you believe in or don't sell anything.

4. Give your customers FREE bonuses and more than you promised. Under promise and over deliver. Make your customers say "Wow!" when they receive your products. Don't just make them happy, blow their minds with how much value they get from you.

We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?

Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.

The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.