7 Emotional Appeals You Can Use To Super Charge Your Headlines

Written by Joanne L. Mason


Continued from page 1

"125 Ways To Get More Accomplished In Less Time"

4. The desire to avoid effort

In addition to saving time, we also want to save effort. Here's an example of a great headline that guarantees a simple solution to an otherwise difficult process:

"Six Easy Steps To Making A Fortune In Mail Order"

5. The desire to gain knowledge

Instinctively, one ofrepparttar greatest emotional desires in humans is to gain knowledge. Here's one way that you can use that natural curiosity in your headlines to magically appeal to customers: "Discover How To Turn Your Passions Into A Profitable Business"

6. The desire to be more successful

This is a universal appeal because no one wants to be a failure. This type of headline also works well with parents because in addition to their own success they also want to help their children to succeed. Here's a headline that uses that angle:

"Here's How To Help Your Children Succeed In School"

7. The desire to avoid loss

Customers need to know that they won't take a loss if they try out your products. Notice how this "guarantee headline" reversesrepparttar 108188 risk and lets your potential customers know that they have nothing to lose by doing business with you:

"Learn How To Get As Much Credit As You'll Ever Need...100% Guaranteed!"

When you understand what your prospects want it's easy to write headlines that appeal to that particular desire. Give them what they want to help them make more money, save time, gain knowledge or become more successful. Tap into whatever it is that they desire most and watch your sales increase dramatically.

Joanne L. Mason is the publisher of the Sales Letters Secrets, your source for great ideas, tips and techniques for creating winning sales letters. Get your FREE subscription online at www.moneymakingsalesletters.com/ezine.html Discover How To Instantly Grab The Attention Of More Customers And Increase Your Sales By Up To 1700%" http://www.moneymakingsalesletters.com/greatheadlines




Sure-Fire Copywriting Tips

Written by Angela Wu


Continued from page 1

__5. Forgetrepparttar hype; don't mislead or misrepresent.

Be honest about what your product can offer. Misleading claims will only result in dissatisfied customers and an increase in refund requests. Not to mentionrepparttar 108187 damage that can be done by word-of-mouth ...!

__6. Go easy onrepparttar 108188 CAPS and exclamation marks.

You have probably seen too many ads that look like,

!!! MAKE $10000 A MONTH WORKING FROM HOME IN YOUR UNDERWEAR!!! EASY JOB, NO SELLING! I MADE $400 YESTERDAY WITH ONLY 3 MINUTES OF WORK! REPLY NOW TO GET THIS LIFE- CHANGING INFORMATION!

It looks unprofessional, even downright scammy. Use CAPS or repparttar 108189 occasional single exclamation mark for emphasis. Just don't overdo it!

__7. Use fresh, original ads.

Yup, that means you have to write 'em! Seeingrepparttar 108190 same tired old ad, day in and day out, decreases its response rate dramatically.

__8. Include a "call to action".

Never assume that your prospect knows what to do next. Tell them what you want them to do - how to order, email you, visit your website, whatever it is you want them to do.



Angela is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. She offers a 'no hype, no bull' approach to building a profitable Internet business. Every issue is packed with helpful tips and useful tools, specially selected to fit a beginner's shoestring budget. Visit her online today at http://onlinebusinessbasics.com/begin.html


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use