7 Emotional Appeals You Can Use To Super Charge Your Headlines

Written by Joanne L. Mason

A great way to attract more prospects and increase your business is by using emotional appeals in your headlines. People makerepparttar decision to buy your products or services based on psychological triggers. They wantrepparttar 108188 benefits of your products help them achieve a certain feeling.

Whether your prospects desire to feel smarter, more successful, happier or safer, it is your job to determinerepparttar 108189 underlying desires that motivate your prospects. When you uncover your prospect's hidden desires it will be much easier to write stimulating headlines that magnetically attract more customers.

This article reveals seven common emotional desires for most people. I've also given you examples of how to use these emotional appeals to super charge your headlines to make quick and easy sales.

1. The desire to make more money

Moneymaking headlines are easy because everyone wants to make more money. In these headlines, always use dollar signs and actual dollar amounts to dramatizerepparttar 108190 effect of earning huge sums of money. Here's an example:

"Discover How Cheap Little Classified Ads Can Make You Up To $10,000 A Day!" 2. The desire to save money

People work hard for their money and don't want to waste it unnecessarily. Notice how this type of headline appeals to that great feeling that we all enjoy when we can keep a few extra dollars in our pockets:

"Here's How You Can Save 35% On Your Next Vacation"

3. The desire to save time

Time saving solutions are extremely popular in our fast-paced world today. See how you can create a winning headline by promising your prospects that you can show them how to get more done faster:

Sure-Fire Copywriting Tips

Written by Angela Wu

As you know, good sales copy is critical to your success online. Although it's not something that you can learn overnight, here are a few pointers to increase your response rates ...

__1. Focus on benefits, not on features.

For example,repparttar specialty pet bed you're selling might have a durable polar fleece lining. That's a feature. The benefit is that it will keep your pet warm, snuggly, and happy on cold nights. Another benefit would be that it saves you money because it can withstand considerable wear & tear from your bouncy pet.

__2. Focus on your customer - not yourself.

Who can resist a conversation about themselves? ;-) Prospective customers want to hear about how your product is going to help or benefit them personally.

__3. Use emotionally-charged action verbs where appropriate.

Strong words that evoke images and emotions are great at getting a prospect to respond to your ad. Words like "smash" are examples of action verbs.

__4. Be ruthless - edit out all unnecessary text.

You want a tightly-focused sales letter that leads your prospect to complete one action. That could be signing up for your newsletter, filling out a form, or ordering a product. Don't try to sell everything within your sales letter; concentrate on getting your prospect to do just *one* thing.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use