A great way to attract more prospects and increase your business is by using emotional appeals in your headlines. People make decision to buy your products or services based on psychological triggers. They want benefits of your products help them achieve a certain feeling.
Whether your prospects desire to feel smarter, more successful, happier or safer, it is your job to determine underlying desires that motivate your prospects. When you uncover your prospect's hidden desires it will be much easier to write stimulating headlines that magnetically attract more customers.
This article reveals seven common emotional desires for most people. I've also given you examples of how to use these emotional appeals to super charge your headlines to make quick and easy sales.
1. The desire to make more money
Moneymaking headlines are easy because everyone wants to make more money. In these headlines, always use dollar signs and actual dollar amounts to dramatize effect of earning huge sums of money. Here's an example:
"Discover How Cheap Little Classified Ads Can Make You Up To $10,000 A Day!" 2. The desire to save money
People work hard for their money and don't want to waste it unnecessarily. Notice how this type of headline appeals to that great feeling that we all enjoy when we can keep a few extra dollars in our pockets:
"Here's How You Can Save 35% On Your Next Vacation"
3. The desire to save time
Time saving solutions are extremely popular in our fast-paced world today. See how you can create a winning headline by promising your prospects that you can show them how to get more done faster: