7 Easy Ways To Increase SalesWritten by David Bell
Continued from page 1
5. REMOVE THE OBSTACLE OF RISK Do you know major reason why people don't buy something they want or need? They don't want to take chance of getting something different than they expect and maybe even losing money. You can eliminate this risk by guaranteeing satisfaction. If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge until promised result is achieved. 6. DIVERSIFY It's easier and less expensive to get more business from satisfied customers than to find new customers. Continually find or develop new products and services related to what you sell -- and offer them to your customers. Affiliate programs offer a quick and low-cost way for Internet based businesses to add new products and services to their inventory.7. NEVER STOP TESTING Continually test and evaluate effectiveness of everything you use or do to promote business. Here's a highly effective 80/20 guideline you can use. Invest 80 percent of your advertising budget and effort in proven promotions and 20 percent in testing new variations. Most businesses using this system continue growing -- even in a highly competitive market. Take a few minutes to evaluate how well you're implementing each of these seven marketing principles in your business. A small improvement in just one of them will boost your sales immediately. An improvement in several will generate a big increase in your total sales volume. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | Search engines-To pay or not no pay?Written by David Bell
Continued from page 1
When you set up an account on GoTo, you select as many keywords as you want that are relevant to your site and you enter amount you will pay for each visitor. The more you pay, higher you are listed in results. Some keywords only cost two or three cents to be listed on first page of results. Some are well over a dollar per visitor. The cost is determined by all of people bidding for traffic through that keyword. In past my advice has been to only bid enough to be on first page of a search result. That way you were assured of getting a good flow of traffic without paying to be number one in that category. Times have changed and I now suggest that you bid to be in top five results for your primary keywords. GoTo has begun supplying results for other search engines, but usually they are only supplying first five results and search engine then uses its own database to supply remainder of results. This makes it a better investment than ever before to have an active account at GoTo. Yahoo! Yahoo! is just what you've always heard - largest single concentration of web searchers on any search engine or directory. You'll have a very hard time building your e-empire without traffic from Yahoo!. The reality is that only a small percentage of free submissions even get looked at by a staff reviewer at Yahoo! - volume is simply too massive to effectively deal with. You can keep taking your chances for success by submitting and waiting, submitting and waiting, submitting and... Or, you can pay modest $199 US and be guaranteed that your site will be reviewed within 7 business days. If traffic is your goal, this is an offer that is too good to refuse. Again, paying fee does not guarantee that you will actually be listed in Yahoo! but your chances are better than submitting and hoping. Bay 9/Rocketlinks Similar in structure to GoTo, Rocketlinks has been growing steadily over past few months and is now generating good traffic flows for many search categories. It has grown so much that many site owners are reporting it as their lowest cost source of Pay For Performance traffic. Many very good keywords can be had for one or two cents per visitor. Rocketlinks has several new ways for you to participate:Home Page and Contest Page Featured Listings, Banner Bidding, Cost-Per-Click Banner Advertising, Email/Newsletter Auctions, Contest Sponsorship and Email Advertising. I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
|
