7 Easy Ways To Increase Sales

Written by David Bell

"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often,repparttar answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting." Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to berepparttar 135171 7 most important marketing principles contributing torepparttar 135172 success of ANY business. 1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. But your marketing efforts will producerepparttar 135173 best results forrepparttar 135174 lowest cost when you target prospects withrepparttar 135175 greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appealrepparttar 135176 biggest need of prospects in each market. 2. PROMOTE YOUR OWN USP USP is short for "Unique Selling Proposition". It'srepparttar 135177 compelling reason why a prospect will do business with you instead of with your competition. You'll attractrepparttar 135178 maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising. 3. NEVER ADVERTISE WITHOUT AN OFFER Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then makerepparttar 135179 most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads torepparttar 135180 next marketing principle... 4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP Most prospects won't buyrepparttar 135181 first time they hear or see your sales message. You need a system to collect contact information enabling you to reach them again with periodic reminders and offers. Many businesses develop over 50 percent of their sales by following up with prospects who previously requested information but didn't buy -- yet. Advertising is expensive. Maximize your return on it by following up periodically withrepparttar 135182 prospects it produced to convert more of them into customers.

Search engines-To pay or not no pay?

Written by David Bell

Whilerepparttar Web is still a great place for free advertising and promotion, there are some times that you simply have to put out... money, that is.I hear a lot of whining about howrepparttar 135170 Internet is meant to be FREE. Why should we have to pay to be listed on a search engine? The answer is simple. Money.Not your money. The search engine's money. As in payroll, rent, servers, insurance, computers and so on. Dorepparttar 135171 math. Assume it takes even as little as 3 minutes to process a site submission. That means an average employee can review at most 20 sites each hour. Or only 160 sites each day. Let's pretend that Yahoo! only gets 200,000 submissions per day. That would require 1,250 employees just to keep up withrepparttar 135172 reviews, not counting supervisors, managers, support staff and all ofrepparttar 135173 other needs that 1,250 employees would have. That only takes care ofrepparttar 135174 new submissions. What about all ofrepparttar 135175 maintenance required to a database as large as theirs? URL changes. Dead links. Name changes. So what it really comes down to is this:repparttar 135176 people that sayrepparttar 135177 Net should be "Free" really mean that it should be free to them, as in somebody else should pay for it. Unless you want to wait a long time to start getting traffic from search engines, you are going to have to pay a few fees. Considerrepparttar 135178 following four directories andrepparttar 135179 solid value they offer in return for very reasonable fees. LookSmart Not being listed in LookSmart is like beingrepparttar 135180 Invisible Man. Oops. I guess that should berepparttar 135181 Invisible Person. The reality is that LookSmart reaches a larger Internet audience than any other entity. Because they supply search results to such portals as CNN, MSN, Excite and AltaVista as well as through their own search site, LookSmart is able to expose your site to over 77% ofrepparttar 135182 Internet population, or in round numbers, 58 million people. That's an impossible market penetration to ignore. If your site is non-commercial, you can submit your site for a listing at no charge. However, there is no guarantee as to when, or even if your site will get reviewed. If your site is commercial in nature, or if you want to get listed quickly in order to start your traffic flow, you have two options. Option 1 allows you to submit for a review that is guaranteed to occur within 8 weeks. The fee is $99 US. Option 2 costs $199 US and you are guaranteed to have your review within 48 hours. This isrepparttar 135183 fastest path you will find to long-term, free traffic asrepparttar 135184 fee is one time only. These options do not guarantee that you will be listed inrepparttar 135185 LookSmart directory, but rather a guarantee that your site will be considered withrepparttar 135186 stated time frame. GoTo.com GoTo.com startedrepparttar 135187 whole business of paid listings. Their model was unique when it launched. Site owners don't pay for listings - they pay for each visitor GoTo sends them as a result ofrepparttar 135188 site's listing.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use