#4. Press Releases are another great way to get free publicity about your business. Here is a great site that I found that sells software that not only has templates to help you develop a great press release, but software they offer can also send out your press release to over 20,000 news sources. http://www.pressblaster.net/. For a directory of newspapers simply type keyword: newspapers into there search engine find.

#5. Posting signs at corners near stop signs and stoplights is another great way to draw attention to your homebased business and website. On sign make sure to post a short and sweet description of what you propose to sell, your toll free 800#, and your web address. Here is Toll Free# to a company that will produce 50 signs for less than $90. {1-800-853-8458). You can also make your own signs relatively cheap by buying materials at a nearby Home Depot.

#6. Writing and submitting articles to e-zines and newsletters is another excellent way to attract potential customers to your website. Just simply choose a topic and write away. Be careful to check spelling before submitting article. Submit your articles to e-zines and newsletters that cater to your topic. At end of each article be sure to leave a resource box with your personal information and web address. This is your payment provided that an e-zine or newsletter decides to publish your article. Here are a few websites to submit your finished article to as well as get an idea on some topics you can write about.: http://www.ezine-dir.com/ - http://www.ezinearticles.com/add_url.html http://www.boconline.com/ http://directoryofezines.com/

You also need to pick where and how you are going to deliver that message, and to achieve a presence in that forum that makes you seem both familiar and formidable.

That does not mean that you close your ears to what customers want, or that you refuse to let your business evolve into something different and better.

It does mean that you must recognize necessity for choice. You cannot be all things to all people, and any new opportunity you pursue must come at cost of what you have done before.

As you develop your brand image, you need to focus on it in every aspect of your business. It is not just advertising or marketing materials, it is what other businesses you associate with, where you a advertise, how you look, how you provide customer service, and so on. Every aspect of your business needs to reinforce brand image you want to present.

For example, if your business is to provide customization services for Harley Davidson choppers, stapling your business card to a bulletin board at a biker bar might be a good association. If your business is interior design for country club set, that might not be an association that helps build an image consistent with brand you want to build.

On other hand, Laura Ashley style letterhead could be a big mistake for guy making a living painting death´s head logos on choppers, but might be just right brand-enhancing touch for some interior decorators.

So here are act upon questions: with regard to your business, who are you and what do you stand for? What problem do your customers see you solving better than any of their alternatives? How can you better communicate to world what you do and what you stand for?

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Ray Worthy Campbell´s first online business reached $1 million monthly in sales in less than 18 months -- on a shoestring budget. His weekly business tips are available at http://www.Home-Business-Tips.net.

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Ray Worthy Campbell´s first online business reached $1 million monthly in sales in less than 18 months -- on a shoestring budget. His weekly business tips are available at http://www.Home-Business-Tips.net.