6 Steps To Establishing Credibility Online

Written by Alessandro DeBarros


Continued from page 1

Post a page that provides a thumbnail sketch that describes who you are. Be sure to include personal data as well as professional credentials. Place your photo onrepparttar page so people can put a face with your name. Creating familiarity will impart another level of credibility for you and, by extension, forrepparttar 131806 product you represent.

5. Emphasize Transaction Security Nearly everyone recognizesrepparttar 131807 need to conduct secure exchanges of information viarepparttar 131808 Internet. Most web site designers automatically build security features intorepparttar 131809 parts of a web site where information is exchanged.

Unfortunately, most users ofrepparttar 131810 'Net don't understand that these precautions are being taken on their behalf. Emphasizerepparttar 131811 fact that transactions from your web site are secure. Place statements to this effect prominently in any location where personal information is requested. Letting your customers know that you recognize their security concerns will add credibility to your site.

6. Privacy Policies Most reputable web businesses have established privacy policies to protectrepparttar 131812 information provided by their customers. Make certain your customers can access and read your privacy policy by placing links near any location where personal information is requested. Be surerepparttar 131813 policy clearly spells out ifrepparttar 131814 customers information will be shared with any other businesses.

A good resource for more information related to privacy policies may be found at: http://www.privacyalliance.org.

In order to maintainrepparttar 131815 credibility these elements help to build it is necessary to deliver onrepparttar 131816 assurances each element provides. Be sure to update policies and contact information regularly.

Follow through on all guarantees promptly and cheerfully. Reviewrepparttar 131817 security procedures on a regular basis to be certain they are still adequate forrepparttar 131818 task. With proper implementation and due diligence, each of these elements will establish and add to your online credibility.

Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.


2003 Guide To Becoming A Successful Reseller

Written by Alessandro DeBarros


Continued from page 1

Most start-up resellers first elect to purchase this type of service because) it isrepparttar hosting option withrepparttar 131804 least expensive cost of entry and ii)repparttar 131805 option provides substantial savings asrepparttar 131806 reseller's customer base grows.

The most advantageous discounts offered usually range from 15 to 30 per cent ofrepparttar 131807 original account's price. Withrepparttar 131808 reseller able to setrepparttar 131809 retail price for its consumers, profitability can accrue very quickly via this resale model.

AFFILIATE RESELLING

The other popular resale option is affiliate reselling. Under this model, resellers are offered a simple, uncomplicated payment structure that pays commissions on all referrals for Web hosting services and hosting accounts that recur monthly.

This option is extremely popular with smaller Web designers, developers and system integrators, since it allows them to collect an up front fee for placing their client's hosting services at a particular higher-tier Web hosting firm.

By utilizing this option, system integrators need not spend thousands of dollars to offer their clients hosting infrastructure that is constructed in-house. In wide contrast, integrators can collect a fee while relocatingrepparttar 131810 rather involved responsibility of hosting onto a firm that makes hosting its core competency.

While this resale approach will satisfy most small system integrators, it would not likely satisfy a value-added reseller (VAR).

VALUE ADDED RESELLER OR PRIVATE LABEL RESELLER MODEL

A VAR is a vertical, market-centric, solution provider who integrates specific products into its own offering as part of a complete customer solution. Because VARs are focused upon providing transparent and integrated products and services, they usually select private label hosting solutions.

Private label hosting allows resellers to utilizerepparttar 131811 services of an outsourced, higher-tier service provider while reapingrepparttar 131812 benefits of a fully customized look and feel. Private label solutions are consideredrepparttar 131813 most complex since most offer a high level of customization and automation.

For this reason, private label solutions haverepparttar 131814 most expensive cost of entry, and are used byrepparttar 131815 largest of resellers, who posses hundreds and even thousands of accounts.

LEARN, LEARN, PROSPER

An excellent reseller will takerepparttar 131816 time to learn everything aboutrepparttar 131817 product/service he/she is selling, this is a crucial component to your success as a reseller, if you don't know how your product's features can benefit your customers, how will convey that message to them?

You must step intorepparttar 131818 mind ofrepparttar 131819 Company you are reselling for, involve yourself in their culture by thoroughly reading all their manuals, subscribing to their forums, ezines, and updates. Look for communities built aroundrepparttar 131820 product and interact with other resellers and users to learnrepparttar 131821 strong points and weaknesses of your product so you may be better prepared to answer pre-sales and support questions.

Reselling programs can be a low risk way to start your online business, pickingrepparttar 131822 correct reseller program(s) is as important as any aspect of your business plan. Followrepparttar 131823 above guidelines and you increase your chances of finding and implementing a successful reseller program.

About The Author Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.


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