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Here are a few things to consider when getting your cards done.
1. Do not go with black printing on a white card. It screams cheap and newbie. If money is tight, understandable, but go for a coloured card stock with a matching coloured print. It is still inexpensive and it doesn't scream new, or "Herb Tarlick" marketing practices.
2. Include your business name, contact name, phone number, site address, web site address and of course your address. If for security reasons you don't want to include your home address then that's fine. However, make sure you have ALL possible ways for a potential customer to do business with you.
3. USE THE BACK OF THE CARD...what a waste of potential marketing opportunities. So many people forget about this. A business card is a mini- billboard...use it ALL. On back you could have a few tips and then email address to your autoresponder for them to get more info. I had an Accountant use back of her card by providing all applicable phone numbers to all tax offices that a business owner would need. Another client of mine is a travel agent and he included all 1-800 numbers for prime airlines and car rental agencies. The idea is to make your card a keeper ;o)
Ok, on line we refer to these as Joint Ventures, Business Alliances is same thing, but only name has been changed.
Leverage yourself by finding another business owner off line, where you can set up an alliance and piggy back each other's marketing efforts. This one takes a little time and effort to set up, but, once it is again you are tapping into prospects that would never have found you otherwise.
There you go, five quick tips and in some regards you can use same tactic in both on and off line marketing...so why not???
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach