How powerful is that!!

While everyone is focusing on their "eBusiness" they are missing potential that exists in using off line marketing approaches to boost their online marketing efforts.

Here are five things you can do to heat up your efforts.

Articles

Actually if you are already using Articles as a marketing tactic for your on line marketing efforts, use same articles for off line publications as well. Publishers regardless of fact they are on or off line are ALL looking for good, valuable content.

Advertising

You know effects that advertising on line can have for your business. You already have an ad that pulls for you on line. Then why not give it a shot off line and see if you can tap into another possible market.

Again, with local newsletters in your community and any small business groups there are. Check out their rates and start using off line advertising to generate some exposure from off line sources.

Remember that you have to pay for this advertising so in that regard, advertising in something that you can afford and afford for a long period of time.

Networking

By attending a networking mixer you are getting best of both worlds. You get chance to get out and break out of that bubble AND you also get to spread word about your business by talking with others!!

Depending upon format, many of these mixers are of a referral nature. Meaning they allow only one business from each industry and through each member's dealings if they find someone looking for your service or product... then you will get a referral to follow up on.

Business Cards

Think about that for a second...because it is quite powerful and it is also what "guru's" do. Yes, they started advertising in ezines and/ or newsletters initially, however eventually they used this very same process to set themselves up so that eventually they would never have to advertise again...or at very least be more selective.

Have I gotten your attention now???? Excellent...

Ok, idea behind advertising is to gain exposure, however, you need to understand that a one time shot in an ezine, regardless of how big subscriber base is, isn't going to give you exposure you need. This is a misconception that many people have about advertising, whether it be on or off line. People will get all excited thinking mannn I just paid for an ad in such and such ezine with a subscriber base of 225,000 or their local city paper with a subscriber base of 150,000 and their sales counter or phone is going to ring off wall.