The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around world has now been made readily available through a web site and email. It truly has leveled playing field and has provided ALL of us with opportunity of taking our business to global level.
How powerful is that!!
While everyone is focusing on their "eBusiness" they are missing potential that exists in using off line marketing approaches to boost their online marketing efforts.
Here are five things you can do to heat up your efforts.
Actually if you are already using Articles as a marketing tactic for your on line marketing efforts, use same articles for off line publications as well. Publishers regardless of fact they are on or off line are ALL looking for good, valuable content.
You know effects that advertising on line can have for your business. You already have an ad that pulls for you on line. Then why not give it a shot off line and see if you can tap into another possible market.
Again, with local newsletters in your community and any small business groups there are. Check out their rates and start using off line advertising to generate some exposure from off line sources.
Remember that you have to pay for this advertising so in that regard, advertising in something that you can afford and afford for a long period of time.
By attending a networking mixer you are getting best of both worlds. You get chance to get out and break out of that bubble AND you also get to spread word about your business by talking with others!!
Depending upon format, many of these mixers are of a referral nature. Meaning they allow only one business from each industry and through each member's dealings if they find someone looking for your service or product... then you will get a referral to follow up on.
A business card can end up in more places than you can even dream possible. They are a cost effective marketing tool. How many places do you go to on a regular basis where you could just leave a few business cards on a counter??? Now even if you are an eBusiness owner you can still use this to your advantage.