5 Secrets of Successful Copywriting

Written by David Garfinkel


Continued from page 1

SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up?"

It's true. Here's why:

Really good copy spurs EMOTIONS inrepparttar people who read it. Some of those people -repparttar 108077 ones who want what you have - will experiencerepparttar 108078 emotions of desire and excitement.

But atrepparttar 108079 same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!

Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or wantrepparttar 108080 approval of people who wouldn't buy from you anyway.

Remember: If you're making sales, those sales arerepparttar 108081 only compliments you should be looking for.

SECRET 5: Tell it like it is.

Notice: I didn't say WRITE it like it is. I said TELL it like it is!

What'srepparttar 108082 difference?

It's simple. I'm telling you to write copyrepparttar 108083 same way you would talk about what you're selling when your intention and confidence is high, and you're excited!

You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and userepparttar 108084 transcript as some of your hottest sales copy.

You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you're having a live, high-energy conversation with your prospect,repparttar 108085 better your chances will be of long-lasting sales success!

----------------------------------------------------------- David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to dorepparttar 108086 same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich. Visit: http://www.killercopytactics.com

**Attn Ezine Editors / Site Owners** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modifyrepparttar 108087 content and includerepparttar 108088 resource box listed above.

If you do use this content, please shoot us a note so we can take a look. Thanks.

Feel free to substitute your affiliate link in place of our resource link inrepparttar 108089 resource box.

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David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich.


5 Ways to Get More Results from Your Web Copy

Written by Vanessa Selene Williams


Continued from page 1

Nothing instills eye fatigue like a block of seemingly endless black and white text. You can beat this by including bullets, pictures, indented paragraphs, etc. White space breaks your copy into more manageable chunks.

Your reader will be grateful and more likely to read your copy becauserepparttar task won’t seem as daunting.

4) Get attention with your headlines.

Think of your headlines as shortcuts. At first glance, these informative nuggets should give your customers a one-sentence summary echoing your customers’ thoughts, “How does this benefit me?” Withoutrepparttar 108076 headlines, your readers will be likely skip overrepparttar 108077 most important information in your copy.

5) The golden rule of copywriting…Tell them what to do!

A necessity, it may seem pushy but a call to action is a must needed statement in your copy. It should tellrepparttar 108078 reader not only what to do, but also how to do and when to do it.

For instance, instead of saying click here say, “visit this site today forrepparttar 108079 latest advice and best tips on how to lose 5 lb in less than a week…” The more specific you arerepparttar 108080 better.

Vanessa Selene Williams is a freelance writer based in Cataula, Georgia. You can visit her onlne at http://corp.vswilliams.com


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