Marketing: 52 Words And Phrases That Weaken Your Credibility

52 Words And Phrases That Weaken Your Credibility

Written by Catherine Franz

Continued from page 1
32. Always 33. Never 34. Every time 35. Everything 36. Don't 37. No 38. You can't 39. Should 40. If I were you 41. What you need to do is 42. You're supposed to 43. You ought to 44. You must 45. You're not listening 46. You're not being clear 47. You don't understand 48. No problem 49. Whatever 50. You're not making a bit of sense 51. You're not paying attention 52. Late again

Of course, how you say these and in what context makes a difference. Review your articles, listen to what you say when you are speaking in any situation, and remove these words. See repparttar difference in your leadership of your life and in your career.

Catherine is a content developer coach and consultant that can help you bottle your knowledge into revenue generating streams. For a complimentary session, visit: http://www.abundancecenter.com/CF/AskCatherine.htm

Small Business and Branding – Why and How?

Written by Ray Smith

Continued from page 1

Once you have got a logo for yourself it becomes easier for you to establish your brand. You can use that logo in your business cards, letterheads and other accessories. Don’t you think it is going to make a difference if repparttar pack that you use to deliver your products to your customer has repparttar 119750 logo of your company on it? And if you are using a reusable pack, your customer might just use repparttar 119751 same pack to pass on some other goods to one of his friends- what happens then? Yes! Your logo gets noticed by one other person, you add one more name to repparttar 119752 list of your potential customers. You are on your way to establish your own brand.

Similarly with business cards, as they get passed on from one person to repparttar 119753 other, more and more people knows about your business and repparttar 119754 potential customer base increases.

Having a business card or professionally designed logo also shows your commitment towards your business.

A short, easy to remember punch line is another useful tool for branding. Getting a tag line printed on your business cards or your business stationery makes it easier for people to understand repparttar 119755 nature of your business. Ideally, your tag line should not only say about what you do but also speak about your USP.

Having said all that, repparttar 119756 ultimate question that most of repparttar 119757 small business people would have is, how much does it cost to get all these things done? I’d say, “not much”. Money is always a problem for most of repparttar 119758 small businesses (that’s why they are small, otherwise most of us would like to open a Microsoft and be as rich as Bill Gates) but if you know where to look for, you really don’t need to spend a fortune to get a professionally designed logo or a business card. There are loads of websites that offer them really cheap and some even allow you to decide repparttar 119759 price that you want to pay. (Check out this twin sites, http://www.mycorporatelogo.com and http://www.mycorporateidentity.com ).

So, if you think you are tired of being a “small business” and its time to grow up, take repparttar 119760 first step; establish your brand!

Ray Smith is a marketing expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Logo Design webmaster@mycorporatelogo.com

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