52 Words And Phrases That Weaken Your CredibilityWritten by Catherine Franz
Whether you are writing or speaking, here are 52 words that weaken your credibility that you probably don't even realize you are using:1. Well 2. Um 3. You know 4. Like 5. I sort of 6. I just 7. I'm wondering if 8. It kind of 9. It seems like 10. I could be wrong, but 11. This is just a thought 12. Sorry to bother you 13. I have a little question 14. Maybe we could 15. Does that make sense 16. I should 17. I'll try 18. I might be able to 19. Maybe we could 20. You might want to consider 21. One possibility might be 22. Perhaps 23. I'll have to 24. I can't 25. It doesn't 26. I'm not good at 27. If only 28. But 29. I wish someone would 30. I could use some help around here. 31. I might want your help with
| | Small Business and Branding – Why and How?Written by Ray Smith
When we speak of branding most of time people try to relate it to big business house, however, fact is that every business needs to establish their brand in order to survive competition. This is nothing new; experts and management gurus had been preaching same sermon for years now but what they have not told is why you need to brand your small business? How is branding going to help you to establish your business? How can you establish your brand without spending a fortune on it?You might be having a very small business but would you like your client to perceive your business as a small time entrepreneurial effort? Definitely not, and your business cards, letterheads and other marketing collaterals does just that. They create an impression to your clients that you are an established business house of considerable strength and not just a mom-n-pop shop. While you have read till this much, you might have started to plan to get a few home printed business cards or visit website where you saw preformatted business cards being sold for peanuts. Beware! The quality of your business card is an indication of status of your business and your clients are intelligent enough to understand difference between a standard designed perforated business card and a professionally designed business card printed on good quality card stock. Most of us, including you, would prefer to consider stability of a company before making a purchase decision. Once you have established your brand with a professionally designed logo, business card and other marketing efforts it becomes much easier for you to build your credibility among customers. Getting a professionally designed custom logo is one of very important elements of branding a business. A logo is not just a symbol or a piece of graphics; it is actually your corporate identity. A properly designed logo can leave long lasting impression on your clients and will never let your business slip out of their minds. It also makes your business easily recognizable. Just think, wherever you see Golden M of McDonald’s do you really need to think twice, what company is that referring to? A good logo should ideally exude nature and attitude of business.
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