3. Optimize Never waste your money using Google’s suggested cost per click; it is 10 times higher than necessary. Many advertisers do not understand that there click through rate effects there position to same degree with how much they pay per click. To make this easier to understand here is an example: if you pay 5 cents per click for phrase “shopping cart” and your competition pays 10 cents and has a click through rate of .5%, to surpass this person in position you need to double your click through rate to anything above 1% yet you are still paying half of what he is! For keywords that are less targeted to your product or purpose yet still effective I suggest pricing them to nearly half that of highly targeted keywords for a rule of thumb.

Now that all your keywords and pricing is in place, set your daily budget lower than you plan on spending per day for now, this way incase it’s a failure you don’t lose that much. Let your campaign run for a few days, but before you do make sure you set up conversion tracking. Watch what keywords perform well and convert to conversions, and delete ones that cost you nothing but money. If at first you don’t succeed try try again.

4. Experiment As you watch performance of your keywords and Ad groups you should continue to try new things. Change one word in your ad and compare results to previous, trust me one word can and will make difference; whether positive or negative that is for you to discover! If you are having trouble finding an ad that gets enough clicks to avoid being disabled brainstorm again and create as many ads as possible, even if they are terrible they will give you new ideas. Pick your favorite three and create a new ad group while comparing results to your other ad groups.

If you do not find success after following all of these steps, what you’re doing isn’t wrong it’s what you’re trying to sell. To determine if your product is assured to fail ask your self this question: is this product helping someone or is it just another great idea? Chances are if it’s a great idea people aren’t searching for it, or in desperate need of it.

Continue to track and modify your keywords and Ad groups while watching your sales and popularity excel!

Now that you have all of pieces of puzzle you are ready to go out and shake trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Multimediary Entertainment Marketing can get your tour, band or event on right track by providing you with following:

•An Introduction letter that garners results •An accurate Demographic Analysis extrapolated of 5 major markets •Sponsorship Value Analysis to determine worth of your opportunity •Sponsorship presentation in Word and PowerPoint •Press Release creation announcing sponsorship opportunity •Press Release distributed to all major markets announcing your opportunity •We will also include your opportunity in Multimediary Entertainment Marketing Newsletter which goes out to over 1500 Corporate Brand Managers monthly •Professional Sponsorship Contract/Agreement you can use to seal deal •One-hour Professional Consultation to ensure you’re going in right direction

For details and pricing please visit our website at: http://www.multimediary.com/sponsorship.html

About Multimediary Entertainment Marketing and Thom King Multimediary was founded by Thom King in late 2001. Multimediary has worked with Virgin Records, Capital Records, and Universal, Warner Brothers, Lions Gate Films and several other major and independent record labels and entertainment production companies. Multimediary has also worked with several consumer brands including: Lifestyles Condoms, Miller Beer, Red Bull, Monster Energy Drink, Dr. Martins, Snapple, Honda Motor Company, British Petroleum, Adidas and more.

King started his career in broadcast industry where he most recently worked as Regional Vice President of Sales for a division of Clear Channel Worldwide. King was instrumental in helping Clear Channel capitalized on unique opportunities by converging radio, outdoor, venue, and interactive assets into fully integrated campaigns. King parlayed his over 20 years of cutting edge marketing experience to form Multimediary.