4 Steps to a Successful AdWords Campaign

Written by Michael McLaughlin


Not gettingrepparttar satisfaction you want from your AdWords account? Want to make more money by spending less?

Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list ofrepparttar 119825 4 steps required to come out on top.

1. Design Decide howrepparttar 119826 layout of your ad will present itself. Next consider what you want to be included inrepparttar 119827 title and what facts or catch phrases you want your visitor to know before they decide to spend your money by clicking on your advertisement. Don’t be a fool and get your ad disabled, please be sure to follow all of Google's rules and regulations on there editorial guidelines page.

Many computer owners are just learning how to purchase usingrepparttar 119828 miracle ofrepparttar 119829 internet and even more people do not understand that when they click on those Google ad’s they are spending someone’s money just by clicking on it. They also don’t understand that most ofrepparttar 119830 pages that they are going to be clicking on are product pages trying to sell them something. Many aren’t even interested in spending any money no matter how convincing your sales pitch can be. Though, this depends on what they are searching for. To avoid this simply yet destructive problem merely putrepparttar 119831 price of your product directly into your ad.

2. Brainstorm This is where my downfall began, I selected few keywords and in turn received little traffic, andrepparttar 119832 traffic I did receive was very expensive! To avoid this start off by takingrepparttar 119833 position of your possible customer. If you were searching forrepparttar 119834 product that you sell, what would you, as a customer search for? Do that now and make a list of as many search phrases and keywords you can think of. Don’t be afraid to use Google’s keyword tool, though I found that this isn’t too helpful.

After you squeezed out as many words you can, glance over them and determine what words and phrases can be combined to form a new one. Simply come up with as many words as possible, once you get started its easy and you should come out with around 250 keywords. Review this list and delete some ofrepparttar 119835 keywords that are “out there” and wouldn’t produce targeted traffic.

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Written by Thom King


Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter The first step in securing sponsorship dollars is to craft a professional introduction letter highlightingrepparttar features and benefits ofrepparttar 119824 opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview ofrepparttar 119825 opportunity closerepparttar 119826 letter by asking their permission to send them a more detailed presentation. The introduction letter isrepparttar 119827 most critical part ofrepparttar 119828 sponsorship success equation. If well crafted, it will get your foot inrepparttar 119829 door.

Demographic Analysis Understanding your audience is critical. Potential sponsors will want to know who you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation No that you have your introduction letter and demographic profiles you are ready to begin creating your presentation. The presentation will sealrepparttar 119830 deal with sponsors only if it contains allrepparttar 119831 information they will need to make an educated decision on your opportunity. The presentation must containrepparttar 119832 following elements:

1.A Two to three paragraph overview of your opportunity 2.A detailed overview of tour routing, markets and venues 3.An overview of what type of public relations and media support you expect to have and howrepparttar 119833 sponsor will be included 4.Your audience and demographic profile 5.Tour partnership deliverables or whatrepparttar 119834 sponsor will receive for their investment 6.The total investment you are looking for from your sponsor andrepparttar 119835 return a sponsor can expect

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