3.Free Information….A hidden gold mine

I have hundreds of pages of free information (yes, I have printed them out, this works for me) received when I bought something or subscribed to an ezine. I have two words of advice…Use them! They are valuable, even if you have to wade through tons of information for a few golden nuggets. If your business is to grow, you have to be learning constantly. If all else fails, you can always rebrand books, give them away to your subscribers or make some money from them by reselling information. I read somewhere that a great percentage of ebooks remain unread by those who receive them. What a shame! Do your best to use that information, it is there to help you get ahead.

4.Keep at it, Rome was not built in a day

If you (1) stay focused on one or two manageable ventures, (2) channel your marketing energies wisely (pay where you can and forget freebies), (3) read complimentary material you get and (4) develop some stick-to-itiveness, you will eventually begin to see rewards from your investment. You may never make millions, but you will at least derive a steady income from your efforts.

Exceptions apply to Governments Organizations, 5 star hotels or exclusive clubs. This is because a good logo for them would more often be classical in nature to give an image of stability and exclusivity.

Colors are not as important in a good logo design as you might think. If your logo does not look good in black and white, it won't look good in any color.

Choose only colors that represent your company well. Yellow or sky blue gives a youthful and energetic look. Navy or lavender gives a calm, professional feel. Red, orange means strong and intense while green and magenta commands respect.

In end, think ahead and avoid being too 'modern'. A trendy look might work now, but 5 years later it might look dated. A good logo design should last a minimum of 15 years, as it might be costly to 'update' your logo a few years later.

Choose your logo design wisely, and remember a cheap logo design service is not necessarily better. As saying goes, 'You get what you pay for'.