4 Simple Secrets for NetMarketing SuccessWritten by J.L. Campbell
Starting an internet based business when you have zero marketing experience is, to say least, bewildering. I speak from personal experience as I started out with no specialized knowledge. I gradually weaved my way through what seemed like hundreds of sites selling just about everything and tried to resist buying every white elephant that was offered.In interim, I purchased my first package which turned out to be of little practical use. While I was doing that, I somehow went off in another direction and bought another “package deal”, hardly stopping to think that I did not have requisite skill and knowledge to make this programme work either. To cut a direct path through dense forest, I’ll tell you now that I spent much more that I originally intended. Thankfully, I learnt a few lessons along way. 1.Stay Focused It is easy to become swamped and distracted trying to run several programmes at same time, on zero experience. Leave diversification to pros until you have garnered some experience and at least have some sales/profit (whichever you prefer) from your first venture. Needless to say, you will find yourself floundering around aimlessly, watching your money burn, having done no research before making a purchase. If you feel a burning urge to buy anyway, read material again, do some research, sleep on it and then make a decision. Twenty-four hours delay won’t kill you and remember, one venture at a time. 2.Allow some “Opportunities” to pass you by As God is my witness, I believe I became a member of at least fifty programmes that promised me anything from “massive profits” to “dramatic sales explosion, traffic, profit, great downlines”….you get idea. Unless you have twenty-four dedicated hours to spend on your e-business each day, you cannot market all these web sites; and without ability to create traffic to each site (and you get one for just about every programme you join), you are back where you started. …And, by way, did I mention sea of email from other members? That’s right, I didn’t get beyond hype at top of sales page either. So then, limit yourself to a manageable number of traffic generation ventures. Better to pay for leads or hits even if on a tight budget than to try to do impossible. Allow some opportunities to pass you by. If they are too good to be true, they are!
| | What Makes a Good Logo Design?Written by Alif Wahab
What makes a good logo design? A good logo design in theory should be able to create a positive, powerful first impression. It should also create a long lasting one as well. Examples? Just think of IBM's and McDonalds' logo. If you can only see part of their logo you'll instantly recognize it. This proves that their logo works in leaving a strong impression to viewers. Isn't that what we all want? It should also convey to viewers, your company's ethos, mission and products/services to them. A good logo also builds your brand and gives a polished, more professional look to your business. It should reflect nature of your business and what kind of services you offer. If it's a bank, then classic and bold typeface works well to suggest solid and protected look. If your unique business is based on speedy service, you might consider italics or dashes to suggest movement. Practically, a good logo design should also be simple and works well in black and white. Why? Let's imagine again examples of excellent logos; Nike's swoosh, Sony, Dell, and BMW. Can you recognize them in black and white? From a distance? Just a part of it? That is why your logo needs to be simple to work well in all mediums. Clients often make mistake in thinking that more is more, when in actuality less is more. The simpler your logo, easier it is on eyes and faster it will register in your future customers' minds.
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