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3.Security
This may seem a strange reason for going self-employed. Surely you are more secure in a salaried job than you are working on your own account? These days it is not so obvious. The days of working all your life for a single blue chip employer have long gone. No company is immune from
storms of national and international affairs. No company is free from
effects of economic downturns and international competition. You are as secure as
length of your notice period. A month? Three months? A year even? None of these are very long compared to your working life.
At least as your own boss you are in control of your destiny. You do not have to watch helplessly as bad management wrecks your company. You don’t have to suffer
consequences of short term pillage of
company to
detriment of long term viability. You don’t have to put up with
consequences of others’ imcompetance. You alone are in change.
It is for you to decide your own strategy. You can decide your own balance between security and risk. You can base this on your own criteria, and these may change over time. You may start off prepared to take high risks to achieve your initial aims. As time goes by you may prefer to lock in
gains and build up a level of personal security to safeguard your achievements. As you approach retirement you may be a lot less inclined to take risks than you were when you were younger - or maybe your still are. The point it that it is entirely in your own hands. You decide. 4.Satisfaction
The satisfaction gained by doing something yourself can never be equalled. To know that you have achieved something worthwhile by your own efforts alone is enormously satisfying.
Those ordinary people who decide to run a marathon will never be
fastest or
best, but their pride in their achievement knows no bounds. A man who builds his own little boat in his back yard over many years has a product that to him is fabulous even though probably no better than one bought from
supplier. Their satisfaction and sense of achievement is of
highest simply because they did it themselves
How much more so with your own business? In business you really can aim to achieve
best. You can make
best product or give
best service. You can do things a better way. And each step along
way you can say ‘I did that’, ‘that was my decision’, ‘I am responsible for that’, ‘I did it my way’.

Arthur Cooper is a writer and publisher. For more of his articles go to: http://www.arthurcooper.com/ For articles ebooks and courses go to: http://www.barrel-publishing.com/