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How do you »negotiate« in
real world? How can you convince your prospects to buy something from you and keep buying it over and over again? The easiest and most successful aproach is helping
store (in any way possible) sell your goods as fast and easy as possible so that they will see buying from you as an opportunity and not like purchasing from you is a liability.
That said,
best starting place for negotiating is: develop an efficient marketing system for your product (purchasing, logistics, marketing, sales, after-sales activities, follow up, etc.), test it in
real world and then offer it to
store along with
product.
This way you're not just selling your product as if you were saying: »Here it is, now make
best of it ... and by
way, we're not through yet; whether you buy something from me today or not, I'll be back soon to sell you this product (if you decide against purchasing it today) or a new product...«
Offer
tool and
solution. The fabric and
scissors.
When would you rather buy an unknown product from someone to sell? Would you choose
untested product or
one that that has been market tested, comes with a case study that precisely shows
marketing system they used and how to handle its marketing, sales, product education, market approach and similar?
And what if they could even forecast
actual and approximate sales success for this product, on
basis of previous experience, based on your sales team working according to
suggested system (in other words: if you already knew approximately how much risk
product presents for your company)? Or, what if they even showed you how all these procesess work in practice? Or even further, what if they offered you sales team training along with
product?
If you offered all this, you really wouldn't need to have any polished »negotiating skills« to generate
client's interest – you are already offering them exactly what they want and need ... and more. If you did all this consistently and as part of your work ethic, you would find yourself in
desirable situation of you being able to choose whom to trust to sell your product. The sales people would be seeking you out instead of
other way around!
This is negotiating for
»new era« that is not only marked by greater sales success, but also by deeper and more friendly human relationships, an excellent flow of information,
ability to act without fear or bad feelings, and above all, alot of satisfaction, pleasure, respect and joy. This is what happens when you solve problems where they begin: at their cause!

Nikola Grubisa is a European Marketing and HRM Consultant and the co-author of a European bestseller "The Millionaire Mindset: How to Tap Real Wealth from Within". If you are wondering how top marketers are marketing in Europe and at the same time want to discover the path to true wealth, please subscribe to his new free eZine "The Millionaire Weekly Memo". Click here: http://www.TheMillionaireMind.net?a1-aa