4 Killer Steps To A Targeted Sales Frenzy

Written by Shahnaz Rauf


4 Killer Steps To A Targeted Sales Frenzy

Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.

Have you noticed how a particular combination of shops always tend to cluster together, usually within easy access of a major consumer center. Say you will have a grocery store right next to a bake shop, a hair saloon, maybe a pizza parlour or even an ice cream corner, a toy store etc. Simple they are all feeding off one another. Their customers are usuallyrepparttar same set of people. Say you go for groceries [a basic need], then your kid starts hankering after a toy. OK lets get her one. Oops it is lunch time. How about a pizza n ice cream?

Onrepparttar 121191 web, if you are just starting out, it is a good practice to lurk inrepparttar 121192 forums, find a need and then slap them with it. This usually works for info products and software. But what if you already have a product/ service that you want to market online. Say you are selling jackets or home insurance. You need to go where your customers are.

Now how do you find your customers. How do you get highly targeted traffic to your website? Of courserepparttar 121193 conventional techniques of pay per click advertising do work but can be a real drain on your purse strings or even your brain- and may not give yourepparttar 121194 amount of exposure you desire.

Here are 4 do-able steps that can immediately take your sales torepparttar 121195 next dimension:

1. Profile your target customer:

Develop a profile of your end consumer. This information alone can identify your market.

- Who isrepparttar 121196 end user of your product (Kids, adults, men, women, elderly, sick, newly married etc)?

- Who will most likely make/ instigaterepparttar 121197 buying decision [ Parents, caregivers, school teachers, employers, brides, etc]?

- Which financial category, geographical /cultural region / heritage does your customer belong to?

- What’srepparttar 121198 basic lifestyle of your customer?

2. Brain Storm for Keywords:

Use your customer’s profile to Come up with all possible keywords and keyword combinations your prospective customers could use to reach you. Say if you are selling home insurance, besidesrepparttar 121199 obvious, your keywords could also include realtors; estate planners, wedding planning sites; home loans; liquidators, mortgage etc...[ here your prospective client is anyone who owns a home, is most likely to buy one or dispose one]. You can automate this process usingrepparttar 121200 services of www.goodkeywords.com or www.wordtracker.com.

A Loaded Bank Account Sometimes Means Bankruptcy is Near

Written by Nikola Grubisa


The first thing required for successful communication - be it in sales or something else - is to find a common interest.

Success is achieved when two individuals agree they haverepparttar same goal and are discussing which of them is going to do what in order for them to reach their common goal faster, easier and with greater certainty.

Ifrepparttar 121190 person you are talking with feels, even slightly, that he has been cheated or that you took advantage of him - by him being your means to reaching your goals - he folds fromrepparttar 121191 game. Often, this other person could be a customer who feels your greatest desire is selling your product - without considering whether that product will meet his needs or desires.

If you don't first harmonize, by finding a common interest, you end up creating a situation wherein each party is engulfed in defending their interests: one is proving why something is good and beneficial torepparttar 121192 other andrepparttar 121193 other is defending himself by proving why that same thing is of no use to him and doesn't suit his needs.

By doing this, you presume:

1) You will convincerepparttar 121194 other party to accept your truth, or worse ...

2) You can makerepparttar 121195 other party feel so "good" aboutrepparttar 121196 purchase that they will be back to buy more from you!

This is often impossible. Sure, your prospects may actually buy, sometimes - but this doesn't come even close to securing a long-term relationship with them and ensure they will repeatedly purchase from you.

The solution is somewhere else, and a very simple one at that: once you discover repparttar 121197 common goals you and your prospect share (such as ensuring greater success for your prospect's company), you help him realize those goals.

Mr. Ron is a sports shoe importer. He was always having problems negotiating with his suppliers. Then he changed something. Before he sat down atrepparttar 121198 table again to negotiate with his supplier, he said:

"Look, we all haverepparttar 121199 same goal - getting your top-notch sport shoes torepparttar 121200 public. Let's not waste time arguing and fighting over petty issues. Why don't we imagine there's a customer standing here in front of us right now. Let's all put our suggestions onrepparttar 121201 table and discuss how each one of us can help make this customer's decision easier and faster and what we can do to make him want to return more often and buy more of your shoes from me."

Just saying these few sentences placed him and his supplier on equal and common ground to negotiate. A few days later, he sent me a note saying this wasrepparttar 121202 best and fastest deal he ever made. And it was so simple ...

>> How an Importer Cultivates Loyalty From His Customers – Even When »The Competion Offers Higher Percentages«

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