4 Killer Steps To A Targeted Sales FrenzyCopyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.
Have you noticed how a particular combination of shops always tend to cluster together, usually within easy access of a major consumer center. Say you will have a grocery store right next to a bake shop, a hair saloon, maybe a pizza parlour or even an ice cream corner, a toy store etc. Simple they are all feeding off one another. Their customers are usually same set of people. Say you go for groceries [a basic need], then your kid starts hankering after a toy. OK lets get her one. Oops it is lunch time. How about a pizza n ice cream?
On web, if you are just starting out, it is a good practice to lurk in forums, find a need and then slap them with it. This usually works for info products and software. But what if you already have a product/ service that you want to market online. Say you are selling jackets or home insurance. You need to go where your customers are.
Now how do you find your customers. How do you get highly targeted traffic to your website? Of course conventional techniques of pay per click advertising do work but can be a real drain on your purse strings or even your brain- and may not give you amount of exposure you desire.
Here are 4 do-able steps that can immediately take your sales to next dimension:
1. Profile your target customer:
Develop a profile of your end consumer. This information alone can identify your market.
- Who is end user of your product (Kids, adults, men, women, elderly, sick, newly married etc)?
- Who will most likely make/ instigate buying decision [ Parents, caregivers, school teachers, employers, brides, etc]?
- Which financial category, geographical /cultural region / heritage does your customer belong to?
- What’s basic lifestyle of your customer?
2. Brain Storm for Keywords:
Use your customer’s profile to Come up with all possible keywords and keyword combinations your prospective customers could use to reach you. Say if you are selling home insurance, besides obvious, your keywords could also include realtors; estate planners, wedding planning sites; home loans; liquidators, mortgage etc...[ here your prospective client is anyone who owns a home, is most likely to buy one or dispose one]. You can automate this process using services of www.goodkeywords.com or www.wordtracker.com.