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#3 Loading
site with slow-loading graphics
The Internet is about getting information fast. When you slow down
process, you sabotage your own marketing. One of
ways people slow it down is by loading their website with slow-loading graphics. Every second your prospect has to wait his impatience and frustration build... and that is NEVER good for business.
Use graphics by all means but use graphics which are fast loading and which highlight, emphasize and reinforce your client-centered message. Again, look at
simple, fast-loading graphics at http://www.worldprofit.com
#4 No attempt to discern what
prospect wants
Most websites are about
owners of those sites. They are egotistical, making
prospect work to discover what that owner has that will benefit him. The extent to which you make it difficult for
prospect to know what you've got and how she'll be better off using what you're selling is
extent to which you're killing your sales.
Instead, you should take every opportunity to ascertain just what
prospect wants. How can you find out? Use a questionnaire like
one you'll find at http://www.homebizedge.com A questionnaire like this gives
prospect
opportunity to tell you what she wants, so that you can respond with just
appropriate information.

Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at http://www.worldprofit.com To subscribe FREE to his online business- building newsletters, go to http://www.worldprofit.com/ezines For his Sure-Fire Business Success Catalog, visit http://www.jeffreylant.com