>> Make an offer

This is standard in just about every direct mail package. This isn’t same as a promise. An offer is when you give someone something extra, at no cost to buyer. Maybe it’s a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza.

Try to do same with your web site. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping.

>> Guarantee it

Direct marketers know that buyers are often nervous about buying over phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back.

Online we also know that many people feel nervous about parting with their money over Internet, particularly if it is first time they have bought something at our site. But where are our guarantees? Too often they are found in small print somewhere, qualified with all sorts of legal nonsense.

If you want to make your prospects and buyers feel secure, make guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy.

These are just three of ways direct marketers try to increase conversion rates. They keep people reading with a strong promise, an attractive offer and a cast-iron guarantee.

Do you?

Now, rush hour traffic can be intimidating to those of us who are used to slow pace and sparse traffic of back roads. Don’t sweat it! Just find vehicle that’s comfortable for you to drive, and you’ll be more at ease as you thread your way toward financial freedom. RSS feeds are more convenient and versatile than you might think at first glance. There are a variety of ways to incorporate feeds into your website. You may want to use a simple blog, but you may also incorporate articles, ezines, forums, bulletin boards, or news feeds just to name a few. (For a Step by Step How to Guide See> http://www.effective-info.com/blogs3.html ) Once you’ve discovered convenience and success of blogs and RSS feeds, you’ll also learn some hot tricks to increasing your search engine results even more. Tricks like sneaking keywords from news headlines into your blogs, using links from fellow bloggers......

**************************************************** For A Complete Step By Step Guide on how to blog and use rss feeds Click here> http://www.effective-info.com/blogs3.html

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