ECommerce: 3 Ways to Increase Conversion Rates

3 Ways to Increase Conversion Rates

Written by Nick Usborne

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

In this article I’m going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before repparttar ‘task’ is completed. Both media struggle with conversion rates that typically hover around repparttar 108689 2% rate.

Most of us throw out or recycle direct mail pieces almost every day. And most of us know how many of our site visitors leave before buying, signing up, registering or completing some other task.

Now for repparttar 108690 difference. Direct mail copywriters work extremely hard to minimize repparttar 108691 number of readers they lose, at every stage.

How hard do you work to keep and convert your readers?

Here are three tips taken from repparttar 108692 world of direct marketing:

>> Make a promise

First, your homepage should make it very clear what you do. As in repparttar 108693 statement, “We sell printer cartridges”.

But also make a promise. As in, “You’ll never run out of printer cartridges again”.

The statement is about you. And it’s useful in letting people know they are in repparttar 108694 ‘right place’.

The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but it’s surprising how many sites don’t follow this simple and proven principle.

Why You Need to Blog and use RSS Feeds!

Written by Craig Desorcy

Blogs and RSS feeds are a sure-fire way to get your website off repparttar

dirt roads of cyberspace and onto repparttar 108688

Internet superhighway! Think about it. Has your web traffic been slow and bumpy? Then maybe it’s time to try a new route.

Let’s imagine for a minute repparttar 108689 local department store you shop in. What would you think if repparttar 108690 displays never changed? Every time you entered you saw repparttar 108691 same signs advertising repparttar 108692 same products. Boring, right? After a while you wouldn’t even pay attention to them. Websites are no different. RSS feeds and blogs are interesting ways to spruce them up a bit - to keep things interesting and changing. Believe me, interest is a key element in drawing people back time and time again.

Dan’s website had been around for a while - several years in fact. Unfortunately, though he tediously watched for visitors, repparttar 108693 website was trickling in a minuscule amount of sales. One day, a friend told Dan that his website was cool, but...er...you might say a little dusty. It just needed freshened up a bit. Hey, what are friends for? Dan, began to research and decided to try blogging and using RSS feeds. He got excited and began including interactive polls, articles, sales updates, and even slipped in a few photos. Within a few days his site was indexed on Yahoo! and his sales were beginning to flow steadily. Within a month he was dancing gleefully with his latest bank statement in hand - much to repparttar 108694 amusement of his adolescent children!

Blogs and RSS feeds can indeed make a huge difference in your web traffic! By adding new content to your site on a regular basis, you ensure that search engines spider your site more often. The consistent updating of your content also gives you repparttar 108695 added advantage of increasing repparttar 108696 number of search terms or keywords that show up in search results. We all know that marketing is a numbers game. These tools are repparttar 108697 onramp that will merge you into repparttar 108698 hubbub of heavy traffic.

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