My specialty, my niche, was as a direct response copywriter. Other writers have built their careers around writing annual reports, radio scripts, white papers etc.

3. 'Double-Niche'

When you double-niche you are making a specialty of serving a single industry through a single medium. For instance, writing direct response for financial industry. And ONLY writing direct response for financial industry.

In conclusion...

As I said at beginning, you can't be an expert at everything...not within every industry, not with every medium. So you need to take some steps to find your niche.

How do you choose? First, know yourself. Know what you are good at. Know what you like.

Also, be smart. Create your niche where money is. Find your niche where there is a strong market.

And be smart about size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that people view you as a Jack or Jill of all trades, a generalist.

Next, if you do want to go off on a sidetrack away from your original purpose, set a time limit.

Kind of like recess in kindergarten, give yourself a set amount of time to run free, but then get back in classroom and get back to business at appointed time.

Typically, I give myself anywhere from 5 to 20 minutes to roam, but only if I think it will bear fruit for my purpose in end.

I also force myself to honestly answer question, "Does this really fit with my purpose for being online right now?"

If not, then I goof off for about 5 minutes and then write down idea, website, or topic that distracted me and leave it for future investigation.

By way, a simple egg timer also works great for this.

Finally, if you ever find yourself online without a purpose, but can't seem to stop surfing, searching, or clicking "send/receive" button on email, simply get up from your computer and walk away for a few minutes to clear your head.

Often this represents fastest way to stop yourself wasting countless hours in meaningless activity online.

Bottom line, implementing these simple strategies for dealing with information overload online now will pay huge dividends in peace of mind and time savings in future.

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