* Retirees: emphasizes benefits of generating extra income without schedules or supervision.

3. Establish Yourself As A Specialist

One of most effective ways to beat your competition is to establish yourself as a specialist in a narrowly defined area of your business. Prospective customers perceive a specialist as an expert in their field - someone with special insight who can to help them in a specific area.

You do not have to abandon your current marketing to establish yourself as a specialist. Just select a unique product you offer or a service you perform especially well and emphasize it in your marketing. Include testimonials from customers and endorsements from other experts to prove you are one of best.

Tip: A service business that specializes can often charge a higher fee. Customers or clients expect to pay more for specialized service. Some will even consider your higher fee as evidence you are ultimate expert.

You will have competitors as long as you are in business. But these 3 ways of positioning yourself will minimize their impact and allow you to generate sales with little or no competition.

Bob Leduc spent 20 years helping businesses just like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: mailto:BobLeduc@aol.com Subject: Postcards Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

4. Copy/paste content in new page

5. If selling something, add an order button or link. I use either Clickbank, Paypal or Regsoft.com (I like Regsoft because they accept phone and check orders, I like Clickbank because they pay every two weeks, lol)

6. Add any other links to pages, contact us, or special offers.

7. Create metatags (I use an 'instant metatag creator' I got in software package at Free Software Forever.

8. Add a pop up, either entrance, exit or pop under. I know you hate em and I don't like a site to throw 3,4,5 in a row. But they do work, and work well if done sparingly. I use Jimmy Brown's Eyepoppin' Popups to create them.

9. Upload to your web host, using Frontpage extensions. This feature I love! I can use FTP but its a little more hassle. (you need to make sure your host has FP extensions available and they have it activated.

10. Voila! A brand new web page for millions to see :o) Oh yeah, make sure all links and order buttons work!

A great site with tons of freebies is http://www.echoecho.com/

That's it, not hard to do once you have done a few hundred :o) Just kidding.

Don't forget to get some traffic, and I have covered that thoroughly in last few ezine issues that can be read at: http://build-an-ebusiness-on-a-shoestring.com/archives.htm