3 Ways To Beat Your Competition

Written by Bob Leduc


3 Ways To Beat Your Competition Copyright 2003 Bob Leduc

You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.

1. Use Unconventional Marketing Methods

Most businesses userepparttar same marketing methods as their competitors. Adapt some unconventional marketing methods to distinguish yourself from your competitors. Your unique marketing will attract more attention and get more sales.

For example, most online businesses only use online marketing methods to generate traffic to their website. By including some offline marketing, they can bypassrepparttar 121137 heavy competition online and produce more traffic - and more sales.

Tip: Print your best small ad on a postcard and mail it to prospects in your targeted market. Postcards are inexpensive and easy to use. Most recipients will read a brief message on a postcard.

2. Uncover Overlooked Markets

You cannot avoid competition when you market torepparttar 121138 same prospects as your competitors. Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or no competition.

Revise your ads, web pages and other sales messages so they appeal specifically torepparttar 121139 unique interests and needs of prospects in your new niche market. For example, I recently spoke with a network marketer who singled outrepparttar 121140 following 3 niche markets. She customized her sales approach for each market to emphasize a different major benefit.

* Stay at home moms: emphasizesrepparttar 121141 advantages of working part-time at home.

* Corporate employees: emphasizesrepparttar 121142 opportunity to escape repparttar 121143 corporate environment and build your own business.

How to Create A Mini Web Page In 10 Steps

Written by Dan Farrell


If you are like me and not a 'techie' or web designer, but want to create your own web pages here arerepparttar steps I use.

First, I use Frontpage2000 almost exclusively and many web designers look down on FP.

They like either Dreamweaver or NetFusion, which I have never used. So I can't give you my opinion. But I will say my 4+ years of using FP2000 has been a love/hate relationship :o)

Loverepparttar 121136 ease and speed you can create a page, haterepparttar 121137 added code and quirky nature ofrepparttar 121138 software.

But overall, it doesrepparttar 121139 job and if you want to see some examples I have done, go to:

http://build-an-ebusiness-on-a-shoestring.com http://www.5incomestreams.com http://www.five-instant-web-sites.com http://www.mhg-consulting.com

And one I just did but hasn't been transferred to its own host at kiosk,

http://www.1stopvacationsite.com

Ok, I'm not that artistic but I like to keep them simple and easy to navigate. That is important as most surfers click, scan for a few seconds and either stay or click off. You need above all, CONTENT! Forrepparttar 121140 visitor orrepparttar 121141 Search Engines.

The steps I take to create a one pager with FP2000:

1. Writerepparttar 121142 content with Notepad, Word or any text editor

2. Open a new page inrepparttar 121143 folder (on your computer) you will store your web site.

3. Open a template. I use 10 templates I bought from Jimmy D. Brown, my favorite author. You can see them here.

Cont'd on page 2 ==>
 
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