3 Simple Selling TacticsWritten by Bob Leduc
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Tip: Sell yourself to make prospective customers comfortable with selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise. 3. Trigger Your Customer's Imagination Convert benefits delivered by your product or service into vivid word pictures. Then put your prospect in picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss. Tip: Be sure your word pictures are dramatizing benefits and not describing features. People don't really care about new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you. Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
| | Keeping Customers With CommunicationWritten by Claire Cunningham
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2)TIP SHEETS – Not sure you have enough content to keep a newsletter going, but customers still need good information? Tip sheets on specific topics may be answer for you. This lets you package and brand key information so your company becomes known as expert. Make sure your employees know about these tip sheets and use them. 3)WEBSITE – Set up a special customer section of your website that’s password protected. Fill section with information customers need – newsletters, tip sheets, a way to post questions and get expert answers, downloadable forms, handbooks, documentation, etc. Not sure what to include? Poll some of your best customers.
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful business-to-business marketing and communications programs. Sign up for Claire’s monthly newsletter, Communique, at www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 or e-mail to claire@claircomm.com
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