3 Simple Selling Tactics Copyright 2004 Bob Leduc http://BobLeduc.com The following 3 simple selling tactics produce sales by responding to
way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't ...including your prospective customers. That's because they automatically ignore steady stream of advertising directed at them.
This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect's attention - and get it fast - or your sales message will be ignored.
Here are 3 proven ways you can capture a prospect's attention quickly:
* Make a dramatic statement: Example: "Even My Doctor Uses These Health Products"
* Surprise your prospects with something unexpected: Example: "Try our service without charge for one month"
* Ask a provocative question: Example: "If you're such a smart business owner why aren't you making six figures?"
Tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away - unless something instantly catches their attention.
2. Emphasize Human Relationship
Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example:
...If you sell face to face, spend some time early in selling process getting to know a little about your prospects and letting them get to know you.
...If you sell online or in some other way where you don't talk with prospects, include some information about you in your presentation. What you say about yourself will have greatest impact if it highlights why you are uniquely qualified to provide what your customer wants.
