The List: Web designing and some knowledge of HTML, understand how Internet works, how to engage in effective e-mail marketing, Ezine Publishing, how to develop an opt-in mailing list, search engine optimization, E-book creations and viral marketing, promotions and advertising online, joint venture, testimonial marketing, How to write effective Net copies and how to develop a business plan.

The next question that you need to ask yourself would be: How much time am I willing to devote towards my business online? While we often associated an online business with automation. You will discover that for a lot of people what this means is, just uploading a web site and using an auto responder to hand out a few messages. As you can see from list above, it is much more than that.

The last question that you need to ask yourself is: What is my financial commitment? While Internet offers free resources, free software, free Web sites and others .The question you should ask yourself is, should I use them? The answer is Yes and No.

Yes, if you are using them for a hobby or as a non-business Web site. No, if you want to make a professional presence online. With an exception of a few free resources, you will soon find, that you will not get respect and credibility you need when you use many of these freebies.

When you look at free resources, you will soon realize that, there is nothing really Free online.

There is always a small and at times a large price to pay. Take free web sites for example, many are used as tools by owners to leverage their time and effort. The banners or text links that appear quite permanently are actually used to promote freebie giver's product or services. You may in long run, end up losing traffic that you worked hard for.

In closing, it is vital to remember that one should treat one`s online business as a real business. The key words to remember are: keep promoting and testing. And not forgetting simple but "profound truth" that "Hard Work Still Pays".

Patrick Ravi is an E-Marketing Consultant for Asia Pacific Rim http://www.global-ibiz.com/webtreasures.htm Get his Free Online course that reveals his success secrets on how to turn your computer into a CyberCash Register, all on a shoe string budget at: http://www.global-ibiz.com/freecourse.htm

There's magic in this, real magic. You go extra mile. You do your advance research with more care. You probe. You diagnose more deeply. You identify points of pain. Then you prescribe with more care.

In your early discussions with decision-maker, you may ask, How will we know this program is a success? What outcomes, outcomes we can see and touch, will tell us you got value you desire? What will have improved after I do my job?

You then develop your proposal with even more care. If you market a service, intervention you recommend may expand to include one-on-one, in-depth interviews with different management levels.

You, as outside expert, may recommend an Executive Retreat to dig deeply into possible high-level policy changes. Why? Brilliant Australian expert, Ivan Frangi, says that without senior management buy-in, your proposal won't stick. This Executive Retreat requires your presence, of course, as leader and moderator.

After this, a Management Overview is appropriate. Why? Because, as Ivan said, it takes management/supervisors support after your program to keep troops on course. The Management Overview naturally includes you as guide and facilitator!

Lavish your essence on implementing desired outcomes for all concerned. Arrange to be available to respond to questions for a full year after you complete your work. And for down-the-road consultations with management as needed.

If you market services, develop a fee for your services based on value to client and not on time you invest. This is called value-pricing. It's only way to go. After all, you're Doctor. Your client is investing in your experience, your know-how, and your wisdom, not in your time. Blue-sky fantasy outcomes:

Some problems are unsolvable at level of problem. The roots of distress may be at a higher management level. There may be deeply seated philosophical challenges requiring major management surgery. Intervention may be appropriate at Board level.

You may choose to recommend-or to bring in-a specialist to share challenge. You may choose to decline an all-but-impossible assignment.

Take these profit-boosting actions now:

1. Resolve that effective now you do not market products or services. You market outcomes exclusively.

Outcome delineation is source and root system of success in selling or marketing.

2. Target senior management exclusively.

This level has budget and willingness to invest in outcomes they want.

3. Pour your heart and your energy into in-depth pre-proposal research.

You uncover hidden causes; you discover new insights; you create golden handcuffs; you get to know and understand key players. What's more, key decision-makers get to know and appreciate your true value.

4. Don't bite off more than you can chew. Decline challenges that are over your head.

5. Produce graphic support tools that are works of art.

Make these too valuable, too dense with wisdom, too physically handsome to toss out.

6. Set outrageous penetration goals for each target client.

Finally, remember this: Your goals are in service of your mission. Your missions are in service of your destiny. Your destiny is in service of your legacy.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, or e-mail Burt at burt@SpeakingBizSuccess.com. Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at: