Continued from page 1
A company selling solar panels in
heart of Africa wasn’t making much headway until they bit
bullet with
following crazy selling system. They found a simple way to assess
income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if
house owner liked it, they would pay for it and keep it. If they didn’t
solar firm would simply take their equipment and leave.
The firm which tried this strategy a few years back has bluntly refused to release
response rates for publication. But I can tell you one thing, this system helped to build up
company and today it’s
largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of
world that has one of
lowest per capita incomes on earth.
And I could go on and on with hundreds of other examples.
The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at
history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit from
fruit-gatherer. That’s until he tastes a free sample of
fruit. Then he happily gives away half his kill for
entire basket.
Let’s wrap it up with Joe Karbo’s amazing selling system. His offer was simple. Order his book The Lazy man’s way to riches. Don’t pay for it now. Simply send a post-dated cheque dated 30 days later. Receive
book (a free sample because you have
option of returning it to
sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo’s techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed. ---------------
If you found this article interesting, you can read another article by this author at
link below that will give you
only 2 things you need to acknowledge to gurantee success in any online marketing program.
Here's
link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.