2 wild animals taught me marketing

Written by Christopher Kyalo


Continued from page 1

The mistake I made was that whilst basking inrepparttar glory of sweet, sensational success, I did not realize thatrepparttar 120222 business had dramatically changed in size and therefore urgently required a NEW drastically different selling system. It was a classic case ofrepparttar 120223 cheetah that grew into a lion but still wanted to hunt like a cheetah.

What system is best suited for your business right now is a critical question you will have to ask and answer if you hope to implement a successful selling system that will make a difference in your business. Even before you get into something as detailed as a selling system, just looking at popular traditional marketing methods proves that one has to know what is appropriate for them. I have seen many small businesses reap mediocre results from an expensive television advertisement run during prime time. Whererepparttar 120224 same slot for a larger business would probably have brokenrepparttar 120225 bank.

This is a lesson that’s easy to forget. The remedy? Every time it looks like you are forgetting, just find a way to watchrepparttar 120226 different wild cats of Africa hunting. ---------- If you found this article interesting, you can read another article by this author atrepparttar 120227 link below that will give yourepparttar 120228 only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here'srepparttar 120229 link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.


The most powerful marketing weapon ever invented

Written by Christopher Kyalo


Continued from page 1

A company selling solar panels inrepparttar heart of Africa wasn’t making much headway until they bitrepparttar 120221 bullet withrepparttar 120222 following crazy selling system. They found a simple way to assessrepparttar 120223 income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and ifrepparttar 120224 house owner liked it, they would pay for it and keep it. If they didn’trepparttar 120225 solar firm would simply take their equipment and leave.

The firm which tried this strategy a few years back has bluntly refused to releaserepparttar 120226 response rates for publication. But I can tell you one thing, this system helped to build uprepparttar 120227 company and today it’srepparttar 120228 largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part ofrepparttar 120229 world that has one ofrepparttar 120230 lowest per capita incomes on earth.

And I could go on and on with hundreds of other examples.

The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back atrepparttar 120231 history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit fromrepparttar 120232 fruit-gatherer. That’s until he tastes a free sample ofrepparttar 120233 fruit. Then he happily gives away half his kill forrepparttar 120234 entire basket.

Let’s wrap it up with Joe Karbo’s amazing selling system. His offer was simple. Order his book The Lazy man’s way to riches. Don’t pay for it now. Simply send a post-dated cheque dated 30 days later. Receiverepparttar 120235 book (a free sample because you haverepparttar 120236 option of returning it torepparttar 120237 sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo’s techniques, but everybody seems to have missed this simple secret behind his success. A free sample will always do it where everything else has failed. ---------------

If you found this article interesting, you can read another article by this author atrepparttar 120238 link below that will give yourepparttar 120239 only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here'srepparttar 120240 link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use