The lion usually has lots of difficulties hunting. This cat is built very big, strong and heavy. The result is that it is no match for speed and agility of antelope, its’ favourite meal. So lion relies on stealth, surprise and quick short dash – not unlike that of a well-built 100 metres sprinter. The lion’s advantage is in its’ strength which enables it to kill fairly large prey that would give smaller cats like cheetah a lot of problems.

The cheetah has a totally different hunting method. This cat is light, agile and built for high speeds. No problems catching that small antelope in herd scampering for safety. But unlike lion, cheetah cannot go for bigger prey (more meat) like zebra or even larger antelopes. You now fully understand why lion cannot wake up one morning and decide that since it admires cheetah’s sheer speed, it wants to hunt like a cheetah - or vice versa.

That should be obvious, should it not be?

Then why is it that businesses make this mistake every day?

Even greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood power of this weapon. (More on that at end of this article.)

I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed course of history, it is simple. So simple that you may just brush it aside – and lose a real chance to change your fortunes forever. Well, you have been warned. Here it is. It’s a FREE SAMPLE. Let’s look at a real-life example that could happen in your neighbourhood corner right now.

Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore seller’s smile and well displayed juicy-looking doughnuts. At end of day, he has barely sold a dozen.

Then a simple selling system involving tiny, miniature versions of doughnuts being given away for free to passersby is introduced. A few people stop to sample free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at end of a hectic day. The bill for samples was high, but his cash box is bulging like it never has before and sheer volumes of business has reduced expense for free samples to a tiny fraction of his takings.

No matter how complex your business is, it can benefit tremendously from power of a free sample. A few more examples;

An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, only condition was that owner sees dirt that will be cleaned off their premises before it’s disposed of. (If you know right places to look, any premises will give you a load of dirt enough to make anybody sick.)